Digital Marketing Manager

Job Description / Responsibilities Reporting to the Marketing Director, the Digital Marketing Manager assists the Marketing Department on several fronts: Management of member and patron mailing lists Segmented dissemination of organizational messaging, including but not limited to event announcements and member presales and other communications Tracking of email open rates and database management Creation of organic and some paid social media messaging, including but not limited to the Facebook / Instagram / Meta ad platform, Google Ads and new, emerging platforms as necessary Tracking of paid social efforts and recognition of organic trends, including a working knowledge of best post types, conversions, etc. Management of digital marketing signage across the Count Basie Center campus Other duties as assigned Qualifications: A Bachelors Degree in marketing or media or related experience; majors such as Music Industry or Arts Administration will be considered 2+ years of work-related experience Experience with popular email marketing platforms; Mailchimp a major plus Experience with Facebook Business Manager Experience with Google Ads Ability to work remotely Excellent writing skills A portfolio of organic and paid social media content, heavy on self-created video Computer savvy with fluency in both Mac and Windows-related environments Working knowledge of popular culture, past, present and future Some (10%) nights and weekends are likely An understanding of the entertainment, education and / or nonprofit sectors is very helpful, but not required. The proper candidate can be trained into the Basie Centers unique environment. Ability to hustle. The marketing department works hard and plays hard, and our collective goal is to get the job done and have fun doing it.