Marketing Manager - Growth & Lift Revenue

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary :

The Marketing Manager, Growth & Lift Revenue is a commercially minded, data-driven marketer responsible for identifying opportunities for growth across Vail Resorts' most important Lift revenue products. This role sits at the intersection of guest strategy, business performance, and go-to-market execution, helping translate business objectives into actionable marketing strategies that drive measurable impact.

Leading through partnership rather than direct management, this individual will leverage customer insights, analytics, experimentation, and cross-functional leadership to evaluate opportunities, develop recommendations, and influence business decisions across the guest journey. Success in this role requires a high degree of ownership, strategic thinking, and the ability to build alignment across teams while balancing guest needs with business objectives. Experience in retention, loyalty, lifecycle marketing, or revenue growth strategies is valued, though the role is expected to flex as business priorities evolve.

Job Specifications:

• Starting Wage: $89,348.00 - $115,000.00 + Annual Bonus

• Employment Type: Year Round

• Shift Type: Full Time hours available

• Minimum Age: At least 18 years of age

• Housing Availability: No

Job Responsibilities:

• Develop and recommend strategies that improve guest retention, loyalty, revenue growth, and long-term customer value, partnering across product, marketing, analytics, pricing, and business teams to drive outcomes.

• Translate business objectives, guest insights, performance trends, and strategic priorities into actionable marketing plans and strategic briefs that guide cross-functional execution.

• Lead briefing, alignment, and prioritization discussions across channel, brand, creative, analytics, loyalty, and business stakeholders to ensure teams understand both the strategy and rationale behind priorities.

• Monitor business performance, guest behavior and market dynamics to identify risks and opportunities, develop recommendations, and influence business decisions.

• Partner with cross-functional teams to design, test, and optimize growth initiatives, leveraging experimentation and analytics to evaluate effectiveness and inform future investment decisions.

• Independently identify opportunities, build alignment, and drive work forward in ambiguous environments while balancing strategic planning, analysis, stakeholder management, and execution support.

Job Requirements:

• Four-year college degree required; emphasis in marketing or business preferred

• Five years of marketing work experience; customer retention/loyalty-specific experience strongly desired

• Experience developing strategic briefs and leading cross-functional alignment across diverse stakeholder groups

• Strength in written and verbal communication, adjusting message to audience and able to communicate effectively at all levels of the organization

• Excellent interpersonal and relationship management skills; able to effectively lead through influence

• Must be able to own and drive multiple projects simultaneously and coordinate cross-functionally within the organization

• Solution-oriented mindset with strong problem-solving skills and comfort with ambiguity

• Able to thrive in a dynamic, fast-paced environment

The expected Total Compensation for this role is $89,348.00 - $115,000.00 + Annual Bonus. Individual compensation decisions are based on a variety of factors.

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons

• MORE employee discounts on lodging, food, gear, and mountain shuttles

• 401(k) Retirement Plan

• Employee Assistance Program

• Excellent training and professional development

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)

• Free ski passes for dependents

• Critical Illness and Accident plans

Vail Resorts offers a ‘Hybrid’ work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and/or require in-person/in-office work or off-site work at any time in its sole discretion.

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.

We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 518701

Reference Date: 11/04/2026

Job Code Function: Product & Revenue