Manager, Digital Paid Media

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world.At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers-delivering reliable connectivity and groundbreaking digital experiences.Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve.We offer a robust benefits package that includes rewards, recognition programs, and employee discounts-ensuring our team members are supported in both their professional and personal journeys. At Astound, we believe in creating astounding possibilities for everyone, everywhere.A Day in the Life of the The Manager, Digital Paid Media leads the organization's paid digital acquisition strategy and is responsible for optimizing performance across paid search, paid social, programmatic, affiliate, and retargeting channels. This role manages a multi-million-dollar media budget, develops and leads a high-performing team, and drives customer acquisition, revenue growth, and marketing efficiency through data-driven decision-making. Working closely with eCommerce, Analytics, Finance, Brand, Creative, and agency partners, the manager identifies growth opportunities, optimizes channel performance, and delivers strategic insights and recommendations to senior leadership that support business objectives and long-term growth. * Own paid media strategy and performance across search, social, programmatic, affiliate, and retargeting. * Lead, coach, and develop a high-performing paid media team. * Set priorities, allocate work, and ensure strong campaign execution. * Manage budgets, pacing, forecasts, and investment shifts across channels and markets. * Optimize channel mix, audiences, creative, offers, and landing pages to improve conversions, revenue, and customer value. * Drive testing across platforms, audiences, creative, messaging, placements, and landing pages. * Partner with Analytics and eCommerce to strengthen tracking, attribution, testing, and reporting. * Define performance metrics and apply MMM and MTA insights to guide investment decisions. * Apply AI search and content insights to strengthen paid media strategy, targeting, and performance. * Turn performance data into clear optimization plans and executive reporting. * Communicate strategies, solutions, and performance insights to senior leadership to influence change, refine priorities, and redesign tactics that improve business outcomes. * Grow affiliate performance through partner, placement, and offer optimization. * Evaluate new platforms and partnerships for fit, incrementality, scale, and economics. * Manage agency and platform partners against clear deliverables and performance expectations. * Actively support, promote, and advance all aspects ofAstound'sInclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered. * Actively support, promote, and advance all aspects ofAstound'sInclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered. * Other duties as assigned. What You Bring to the Table: * 5-8+ years managing paid media in a high-volume, service-based/subscription, eCommerce, telecommunications, or direct-to-consum