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Lays Brand Innovation - Marketing Manager - 478354

Pepsico

CHICAGO, ILJob$111–185K/yrSeen todaySeen in employer's feed today

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At a glance

Compensation
$111–185K/yr
Location
CHICAGO, IL
Work Authorization
Not specified

Olive lists jobs from US employers, including remote roles you can work from the United States.

Job overview

The Frito-Lay Marketing Innovation Manager will lead strategy and execution for a multi-horizon Lays innovation pipeline, shaping growth plans and launching products with cross-functional teams. The role develops innovation strategy, identifies growth opportunities, and brings consumer insights and analytics into product recommendations. It is based in Plano, Texas, or Chicago, Illinois.

Skills & qualifications

RequiredNice to have

Skills

Innovation Project ManagementCross-Functional CollaborationStrategic ThinkingConsumer InsightsTrend AnalysisProblem SolvingCreative ThinkingCommunicationInfluencingRelationship BuildingBrand BuildingMarketing ProgramsMarketing CampaignsPowerPointExcel

Qualifications

MBA or BBA3+ Years Direct Work ExperienceCPG or Agency Innovation Experience

Benefits

Paid Time Off
Parental Leave
Medical Insurance
Dental Insurance
Vision Insurance
401(k) Match

Full job description

This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/13825381 Job Description\ Overview\ Frito-Lay Innovation Marketing Manager\ Imagine What Can Happen When YOUR Can-Do Attitude MEETS OUR Iconic\ Core and Permissible Brands Bring your passion and talent to our stage and continue to share our future and deliver innovative products to our consumers.The PFUS Marketing Innovation team is looking for a strategic, analytical problem solver and results-oriented marketer who thrives in a fast-paced environment where chartering a clear path in the face of ambiguity, bringing others along, and executing flawlessly are crucial. This is an exciting opportunity as the team develops innovation strategy and executes new and exciting launches across a portfolio of brands. This role will be responsible for leading core innovation across some of our most iconic Potato Chip brands with a particular focus on shaping the future growth agenda on Lays, and will help drive organizational growth and countless smiles to consumers! As the Marketing Manager, you will lead strategy and execution for a multi-horizon pipeline for Lays. This role will help define and execute the innovation strategy with cross-functional teams and develop a robust innovation pipeline.We are a nimble team. This experience will develop and showcase your ability to stay on top of leading trends, think strategically, act quickly and think outside the box to fully realize product ideas from concept to scale-up. And youll grow in your executive presence as you influence senior leaders across the organization to believe in our great innovation plans. Responsibilities\ Accountabilities:\ * Lead the execution of innovation projects for key brands through stage gate process in collaboration with cross-functional partners while navigating complexity\ * Help define and evolve the long-term portfolio innovation strategy, identifying growth platforms, whitespace opportunities, and future demand spaces\ * Bring strong analytical background and strategic rationale to build recommendations for pipeline development\ * Balance art and science, leveraging your deep understanding of the consumer and trends to make gut instinct decisions, while balancing with insights & analytics to drive a data-oriented learning agenda\ * Develop new products through close cross-functional partnership with speed to market as a focus\ * Partner with brand and sales team to create best in class sell story and tools for sell-in\ * Lead best-in-class cross functional partnership skills across the organization including brand, insights, finance, supply chain, R&D, sales, and agency partners Compensation and Benefits:\ * The expected compensation range for this position is between $110,700 - $185,250.\ * Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.\ * Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.\ * Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.\ * In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan. Qualifications\ Ideal candidate will have:\ * Previous CPG and/or agency innovation experience strongly preferred\ * MBA degree or BBA with 3+ years of direct, full-time work experience\ * Strong project management skills and cross-functional team experience\ * Strong dem nstrative leadership potential and strategic thinking\ * A passion for understand consumer behavior and an ability to translate trends and insights into product ideas that uniquely satisfy unmet needs\ * Can-do spirit with an aptitude in dealing with ambiguity facilitated by a penchant for creative-thinking and problem-solving\ * Ability to keep others engaged and accountable while delivering results flawlessly and on-time\ * A sense of urgency, bias for action, and strong attention to detail\ * Strong written and oral communication skills\ * A curiosity to learn about all parts of innovation (pack, product, etc.) and the functions (operations, supply, etc.) that go into turning concepts into products\ * A flexible and 360 marketing/GM like mindset with strong understand of brand building\ * Project Management\ * Prior experience leveraging consumer insights to develop effective marketing programs and campaigns\ * Ability to effectively collaborate, communicate and influence in a matrix environment\ * Creative thinking and problem-solving skills\ * Demonstrated ability to develop and cultivate relationships\ * Strong Strategic Thinking, Drive for Results, Creative Problem Solver, Optimistic, and Entrepreneurial\ * Advanced Powerpoint and Excel skills The role is based in Plano, TX or Chicago, IL EEO Statement Our Company will cons

How this job compares

Set against the 1,414 open Marketing Manager jobs on Olive Jobs, counted October 29, 2026.

Pay
  • This posting$111–185K/yr
  • Illinois median$104–128K/yr43 salary ranges
  • US median$104–166K/yr981 salary ranges

This range's midpoint, $148K, is 19% above the Illinois median midpoint ($125K) — in the top quarter of Marketing Manager salary ranges in Illinois.

Openings
Olive Jobs lists 57 open Marketing Manager jobs in Illinois and 1,414 across the US. 7% of them nationwide are listed as remote or flexible.
Hiring the most in Illinois
Experience
Marketing Manager postings that state a minimum ask for 5 years of experience at the median; the middle half ask for 5 to 7 years (1,205 postings).
Education
568 of the 1,414 open Marketing Manager jobs (40%) ask for a bachelor's degree or higher.

Counted across the open, public US postings on Olive Jobs on October 29, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.

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