VP of Demand Generation
NJJobPosted 2 days agoStill listed 1 day ago
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At a glance
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Job overview
The VP of Demand Generation owns marketing-sourced pipeline and sets demand generation strategy for enterprise AWS buyers. The role leads account-based and event-led marketing, partner programs, positioning, messaging, content, and marketing operations. It also hires and leads the marketing team, manages budget, agencies, and tools, and reports performance to the CEO and board. The posting prefers AWS partner marketing or AWS Marketplace experience.
Skills & qualifications
Skills
Qualifications
Full job description
VP of Demand Generation
- Marketing
- New Jersey
Description
- Own marketing-sourced pipeline as a company-level number, and set the demand generation strategy for enterprise AWS buyers: Infrastructure, DevOps, SRE and FinOps leaders.
- Build and lead the account-based marketing program on our target account list, in close partnership with Sales leadership and the SDR team.
- Shape an event-led growth strategy around AWS re:Invent, AWS field events, FinOps conferences and executive dinners, with clear accountability for the meetings and pipeline each event produces.
- Own partner marketing with AWS and channel partners, including co-marketing and AWS Marketplace programs.
- Define positioning and messaging with the CEO, and oversee the content engine (customer stories, ROI tools, webinars, technical content and SEO) that earns the attention of engineering buyers.
- Build the marketing operations foundation in HubSpot, including attribution, lead scoring, routing and board-level pipeline reporting.
- Hire and lead the marketing team, own the marketing budget, agencies and tools, and report to the CEO and board on cost per opportunity and return on spend.
Requirements
- 10+ years in B2B SaaS marketing, including 5+ years leading global demand generation teams that sell to technical enterprise buyers in areas such as cloud infrastructure, DevOps, security or data.
- A proven track record of building marketing-sourced pipeline that converts into enterprise deals, ideally helping a company scale from early stage through Series B or beyond.
- Experience hiring and leading high-performing marketing teams, with deep expertise in account-based marketing and event-led growth.
- Strong command of HubSpot and marketing analytics, and the credibility to present pipeline performance to executives and the board.
- AWS partner marketing or AWS Marketplace experience is a strong advantage.
- A builder's mindset: hands-on enough to run campaigns yourself at an early-stage company while setting the long-term strategy.
- An early adopter of AI tools for research, content and campaign execution.
How this job compares
Set against the 619 open Demand Generation jobs on Olive Jobs, counted November 1, 2026.
- Pay
- This postingNot listed
- US median$140–187K/yr429 salary ranges
- Openings
- Olive Jobs lists 619 open Demand Generation jobs across the US. 29% of them nationwide are listed as remote or flexible.
- Hiring the most across the US
- Vontier60 open
- Teradata49 open
- Cornerstone onDemand32 open
- Experience
- This posting asks for at least 10 years of experience; Demand Generation postings that state a minimum ask for 7 years at the median (544 postings).
- Education
- 114 of the 619 open Demand Generation jobs (18%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on November 1, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.
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