Associate Marketing Manager, GTM Calendar - Old Navy
Gap Inc (Gap/Old Navy/Athleta)
Remote · USFull-timePosted 1w agoStill listed 6 days ago
Most applications go out cold — see where you stand first. No sign-up to start.
Watch jobs like this. New remote roles like this one, by email.
Don't just apply. Show up ready.
Olive works from this exact posting.
At a glance
Olive lists jobs from US employers, including remote roles you can work from the United States.
Job overview
The Associate Manager, Marketing supports the development and execution of Old Navy’s integrated Go-to-Market calendar, coordinating consumer-facing Brand, Product and Promotional messaging. The role maintains detailed calendars and planning documentation, connects marketing activity to business priorities and financial plans, and communicates milestones and decisions across cross-functional teams. It also supports seasonal and midseason planning from initial planning through in-market execution.
Skills & qualifications
Skills
Full job description
About the Role The Associate Manager, Marketing plays a critical role in supporting the development and execution of Old Navy’s integrated Go-to-Market calendar — the single source of truth for all consumer-facing marketing activity across Brand, Product and Promotional messaging.
This role partners closely with the Manager/Sr. Manager to capture business and product priorities into a clear, integrated view of what we are communicating to the customer, when and where. The calendar connects Promotional Planning, Brand Marketing, Product Priorities and Flow, Holiday, financial objectives and key enterprise milestones to ensure our consumer-facing marketing is coordinated, intentional and aligned to the needs of the business.
The Associate Manager will help maintain the detailed Go-to-Market calendar, ensuring product priorities and marketing moments ladder to financial plans while key milestones, dependencies, call dates and decisions are clearly documented and communicated across cross-functional teams.What You'll Do
- Maintain the integrated Go-to-Market calendar as the source of truth for all consumer-facing marketing, providing a clear daily view of Brand, Product and Promotional messaging across the customer experience.
- Partner with team to connect Brand storytelling, Product priorities and flow, Promotional messaging and promotional activity into one integrated view, ensuring the total customer message is cohesive and aligned to business priorities.
- Partner with team to ensure product priorities and key category opportunities are appropriately represented in the GTM calendar and ladder to seasonal and annual financial plans.
- Maintain the detailed Promotional Plan calendar and ensure Promotional activity is accurately integrated into the broader consumer-facing GTM plan.
- Own and maintain critical GTM and Promotional Planning documentation, including weekly Smartsheet recaps, calendar publishes, midseason checklists and other core planning tools.
- Establish and maintain call dates, decision points and key milestones, ensuring teams understand when decisions need to be made and the inputs required to keep the GTM process moving.
- Consolidate cross-functional schedules and milestones into the integrated calendar, proactively identifying conflicts, gaps, overlaps and dependencies across Brand, Product and Promotional activity.
- Maintain visibility to the relationship between product flow, financial priorities, Promotional moments and marketing support, surfacing opportunities or gaps where the consumer-facing plan may not fully support business needs.
- Partner with Promotional Planning to ensure changes to promotional strategy, product priorities and business needs are quickly and accurately reflected in the GTM calendar and communicated to relevant partners.
- Support seasonal and midseason planning processes by tracking key deliverables, decisions and actions from initial planning through in-market execution.
- Drive rigor and consistency in how GTM information is documented, published and communicated, ensuring cross-functional teams are operating from one clear, current view of what the customer will experience.
Who You Are
- Exceptional attention to detail with accuracy/clarity of record-keeping (ability to synthesize/streamline information so easily understood)
- Ability to work independently and proactively takes initiative
- High-energy level and ability to work in fast-paced environment; comfortable with ambiguity
- Curious, inquisitive & eager to learn
- Strong written and verbal communication skills
- Proficiency in Excel, Smartsheet
How this job compares
Set against the 6,683 open Marketing jobs on Olive Jobs, counted November 2, 2026.
- Pay
- This postingNot listed
- California median$140–200K/yr735 salary ranges
- California median$24–26/hr141 hourly ranges
- Openings
- Olive Jobs lists 1,160 open Marketing jobs in California and 6,683 across the US. 7% of them nationwide are listed as remote or flexible.
- Hiring the most in California
- Acosta Group33 open
- Intuit26 open
- Amazon25 open
- Experience
- Marketing postings that state a minimum ask for 5 years of experience at the median; the middle half ask for 3 to 7 years (4,121 postings).
- Education
- 2,116 of the 6,683 open Marketing jobs (32%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on November 2, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.
You've read the whole posting — now see how you match it.
