
Senior Marketing Manager, Global Executive Marketing, AWS Global Executive Marketing
Arlington, VAJob$118–160K/yrSeen 4 days agoSeen in employer's feed 2 days ago
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Job overview
AWS Global Executive Marketing engages senior customer leaders through strategies, programs, and experiences. The Senior Marketing Manager owns executive content strategy, predominantly for first-party events, defining standards and driving outcomes across teams. The role builds reusable content systems, translates executive insights into targeted assets, and develops distribution and measurement frameworks to extend content reach, longevity, and engagement.
Skills & qualifications
Skills
Qualifications
Benefits
Full job description
Description
AWS Global Executive Marketing (GEM) is responsible for how AWS engages its most senior customer leaders. We design and deliver the strategy, programs, and experiences that build trusted relationships with C-suite executives and shape how they perceive, evaluate, and partner with AWS.
This role owns the strategy for executive content predominantly at 1P events in a space where the playbook doesn’t exist yet. You will define what good looks like and drive outcomes across teams without owning them directly.
Success is measured by the reach, longevity, and flywheel of executive content. The successful candidate thinks in systems, leads with business outcome storytelling (not technology), and partners closely across teams and stakeholders to ensure content is framed in customer context. You are comfortable with ambiguity, hold an exceptionally high bar for quality, and have experience crafting narratives for C-suite audiences.
Key job responsibilities
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Shape, source, and build (where gaps exist) executive content that is programmatic, reusable, and stays fresh across cycles for 1P events
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Define what GEM delivers to partner marketing teams in content and establish clear scope lines
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Partner with speakers, product marketing, subject matter experts, and marketing teams to ensure content leads with business outcomes and reflects executive sensibility
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Identify where core executive content can become programmable and actionable — moving beyond static deliverables into assets that can be activated, personalized, and scaled
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Operationalize content so executive insights translate into targeted assets across programs and touchpoints
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Build frameworks and playbooks that enable repurposing across channels to extend reach and lifespan
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Design an operating model where content compounds and feeds the next cycle rather than living as one-off assets
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Build distribution frameworks that map content to campaigns, channels, and stakeholder needs
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Track reach, longevity, and engagement to refine strategy and continuously raise the bar
Basic Qualifications
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6+ years of professional non-internship marketing experience
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7+ years of developing and managing acquisition marketing or channel programs experience
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7+ years of experience in B2B marketing, executive marketing, account-based marketing, or a related strategic marketing function.
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Experience designing and delivering marketing programs or engagements for senior executive audiences (VP+ or C-suite).
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Experience working cross-functionally across marketing, sales, and communications in a matrixed organization.
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Bachelor's degree in marketing, business, communications, or a related field.
Preferred Qualifications
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Experience in technology or cloud industry marketing.
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Demonstrated ability to translate complex business or technology concepts into clear, executive-relevant positioning.
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Experience with executive briefing programs, advisory boards, or executive event formats.
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Track record of building repeatable frameworks or processes in a scaling organization.
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Strong business acumen: comfortable reading earnings calls, 10-Ks, and industry analysis to inform strategy.
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Experience with marketing measurement beyond lead generation: influence, engagement quality, account penetration.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .
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USA, VA, Arlington - 118,200.00 - 160,000.00 USD annually
USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually
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