Talent Branding Recruitment Marketing Partner

Description

Company Overview:

Ocean State Job Lot (“OSJL” or the “Company”) is a dynamic $850+ million general merchandise retailer with a strong foothold across the Northeast and Mid-Atlantic. With over 170 stores currently and ambitious plans to reach 180 locations, OSJL offers exciting opportunities for growth and contribution. We are an opportunity-driven retailer owning over 50% of our operating locations, totaling 8 million square feet, demonstrating our stability and long-term vision. At OSJL, you will be part of a team committed to delivering exceptional value to our customers while driving positive change and a more responsible future for retail within our communities.

Job Summary:

The Talent Recruitment Marketing Partner at Ocean State Job Lot (“OSJL” and “Company”) is the strategic architect and functional owner of the recruitment marketing programs and targeted talent acquisition campaigns that connect the Company with talent across the communities we serve. Operating with broad autonomy and discretion under general guidance regarding retail store openings, expansions, and operational field hiring needs, this role is responsible for diagnosing labor pipeline shortages, designing multi-channel attraction strategies, and allocating marketing capital to drive candidate volume across retail stores, the distribution center (“DC”), and the corporate office. As the strategic liaison between the Talent Acquisition (“TA”) and the Corporate Marketing teams, this individual determines campaign strategy, fosters collegiate partnerships, and directs employer brand positioning. Success in this role is defined by a healthy candidate pipeline, the ability to identify and resolve complex market hiring deficits, strategic oversight of marketing capital allocation, and the effective deployment of customized branding strategies across regional labor markets.

Key Responsibilities:

• Plan, execute, and optimize multi-channel campaigns to drive applicant flow for retail,corporate, and DC openings.

• Create campaign assets with clear brand positioning and optimized call-to-action links, and deploy them across targeted social and digital job networks and local job board platforms.

• Track and report on key campaign metrics—including applicant flow, cost-per-applicant, channel conversion rates, event outcomes, and ROI—to continuously refine strategy and allocate marketing spend.

• Establish third party talent acquisition partnerships and analyze key ROI metrics to evaluate relationships, guide contract renewals, and optimize recruitment spend.

• Oversee the ordering, deployment, and management of event collateral.

• Gather candidate and hiring manager feedback to evaluate and optimize recruitment channels, candidate landing pages, and field hiring workflows.

• Ensure all campaign messaging and materials comply with OSJL brand guidelines, accessibility standards, and legal requirements.

• Design, update, and maintain PowerPoint presentations, store/DC recruiting toolkits, flyering materials, and stakeholder reporting decks.

• Adapt digital media and recruiting assets using design tools and software while maintaining strict brand consistency.

• Develop content that highlights career progression pathways across store, distribution center, and corporate teams for sharing on the Company’s internal platforms.

• Collaborate with TA partners and business leaders to identify hiring priorities and capture associate success stories for internal and external campaigns.

Qualifications:

• 4 or more years of experience in talent acquisition, recruitment marketing, or employer branding is required.

• Bachelor’s degree in Marketing, Human Resources, Communications, Business, or a related field; or an equivalent combination of education and direct relevant experience, is required.

• Demonstrated experience running paid and organic talent marketing campaigns is required.

• Experience planning and executing high-volume hiring events, retail store openings, or community partnership initiatives integrated with promotional campaigns is required.

• Background in managing event logistics, including ordering and distributing event collateral , and coordinating vendors and on-site setup is preferred.

• Experience maintaining careers pages via WordPress or similar CMS platforms, with familiarity connecting or embedding ATS/HRIS job portals (e.g., UKG, Workday, Dayforce or Greenhouse) a strong plus.

• Proficiency with Adobe Creative Cloud (InDesign, Photoshop, Illustrator) or comparable visual design tools to edit graphics, customize campaign templates, and adjust marketing collateral is required.

• Knowledge of digital marketing platforms, recruitment advertising channels, and social media tools used to drive traffic and increase conversion rates is preferred.

• College recruiting, trade school engagement, or internal mobility campaign experience preferred.

• Exceptional written and verbal communication skills are required, with competency in writing compelling ad copy and clear messaging tailored to store, DC, and corporate talent pools preferred.

• Proven success executing recruitment campaigns that measurably drive applicant flow in multi-unit retail, distribution/logistics, or corporate environments is strongly preferred.

• Strong organizational skills with experience managing campaign budgets, tracking candidate conversion metrics, and multi-tasking across several concurrent hiring campaigns is required.

• Ability to establish collaborative, productive partnerships with internal stakeholders, recruitment advertising vendors, and community partners is required.

• Proficient in Google platform (i.e., Sites, Slides, Drive, Docs, Sheets) is preferred.

Work Environment:

• Works primarily in a climate controlled environment with minimal safety and health hazard potential.

• Works in an office environment remaining stationary at a desk, table, or computer workstation for extended periods of time. Frequently uses near vision for reading and computer tasks.

• Hybrid work option: Some work may be completed outside of the Company locations, with at least three (3) days a week in the Corporate Office. The role is responsible for setting up a professional and ergonomically safe work environment and to be available during working hours. Hybrid work options are not guaranteed and are subject to change at any time based upon Company policy, associate performance and business needs.

• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• May require travel of less than 10% to college fairs, store locations to support hiring and branding needs.

This job description does not list all the duties of the job. You may be asked by supervisors or managers to perform other job duties and tasks, some of which may be essential to the position. Leadership has the right to revise this job description at any time. The job description is not a contract, either express or implied. You are an at-will employee, meaning either you or the Company may terminate your employment at any time, with or without notice.

OSJL Featured Total Rewards & Perks:

• Competitive Paid Time Off (PTO)

• Comprehensive Health Coverage: Including but not limited to Medical, Dental, Vision, and much more.

• 401K Program

• Flexible Spending Account (FSA)

• Tuition Reimbursement

• Associate Store 30% Discounts

• Enjoy complimentary access to OSJL-owned vacation properties, along with discounted gym memberships and 30% off at OSJL affiliated restaurants.

• Free lunch Fridays

• Hybrid Work Schedule

The annual salary range for this position is $65,000 - $80,000. Salary commensurates with years of experience.

#INDCORP

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.