Product Marketing Manager

JOB REQUIREMENTS: At Rite-Hite, your work makes an impact. As the global leader in loading dock and door equipment, we design and deliver solutions that keep our customers safe, secure, and productive. Here, you'll find innovation, stability, and the chance to grow your career as part of a team that's always looking ahead. As Product Marketing Manager, you'll be responsible for leading all product marketing efforts for our Automation and Controls portfolio. This includes generating customer and market insights and creating a multi-year marketing strategy and marketing plan across multiple product lines as well as assisting product management to develop winning product roadmaps. You'll identify and drive opportunities for profitable growth with quality, on-time new product launches and for customer loyalty across the lifecycle of installed base products. Key performance indicators include orders, price realization, share gain, customer retention, marketing ROI, utilization of marketing assets, etc. Our Product Marketing Manager will support two critical company strategies including enterprise products vitality and new product training for the distribution transformation. This product marketing leader will support marketing for four of our top 10 New Product Development projects in 2027. ESSENTIAL DUTIES AND RESPONSIBILITIES Customer Focus Creates and executes an annual customer insight plan in partnership with the insights and operational excellence shared marketing services team to discover unmet needs and utilization trends, validate product concepts, test value propositions and inform pricing decisions Leads a regular sales and service advisory board to ensure the voice of teams closest to the customer is incorporated into the marketing strategy, plans and tools Builds direct customer and field understanding through customer visits, Customer Experience Center visits, ride-alongs, sales blitzes, beta sites, advisory groups, trade shows, and other immersion activities. Defines continuous enhancements to the customer experience and incorporates into the marketing plan Helps test ideas as part of the standard Rite-Hite innovation process to build a set of high value concepts for product management Market and Business Insights In collaboration with the performance marketing team and via analysis, research and problem solving, identifies and continuously drives insights from key external and internal data and trends (e.g., market and industry growth / headwinds / tailwinds, visibility, win/loss, strategic account performance, Salesforce, sales tool utilization, demand generation activities, marketing ROI) for the Automation and Controls portfolio to strengthen business investments and marketing impact Marketing Strategy From insights and aligned with the... For full info follow application link. Rite-Hite is an Equal Opportunity/Affirmative Action employer offering a drug free workplace for our customers and employees. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/021B051964D84D19