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Digital Content Specialist

UNIVERSITY OF TEXAS AT AUSTIN

Austin, TXJobSeen 1w agoSeen in employer's feed 1 day ago

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At a glance

Compensation
No compensation found
Location
Austin, TX
Work Authorization
Not specified

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Job overview

The Digital Content Specialist creates and maintains content across email, social media, web, and blog channels to support engagement, ticket sales, membership growth, and donor support. The role also analyzes channel performance, assists with A/B testing, supports advertising and event communications, and helps staff museum and community events.

Skills & qualifications

RequiredNice to have

Skills

Email CampaignsSocial Media ContentWebsite Content ManagementBlog WritingPerformance AnalyticsA/B TestingCopywritingBrand Messaging

Full job description

Write, edit, and optimize email campaigns to drive engagement, ticket sales, membership growth, and donor support.Draft social media content for Instagram, Facebook, Threads, X, and LinkedIn to expand reach and build engagement.Maintain and update website content, including exhibition pages, program listings, news updates, and donor/member information.Produce blog posts highlighting exhibitions, artists, programs, and behind-the-scenes stories.Monitor and analyze performance metrics across email, web, and social channels; use data insights to refine messaging.Assist with A/B testing for subject lines, ad copy, and messaging to improve effectiveness.Provide copywriting support for advertising campaigns (digital, print, radio, outdoor) and other materials, as needed.Maintain consistency of tone, voice, and brand messaging across all platforms.Support museum visibility by assisting with copywriting and content needs for events, community programs, and cross-institutional projects.Assist with staffing on-site and off-site museum and community events and programs.Other duties and projects as assigned.

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