Sales Analyst

About Us

The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.

Summary

The Freeman Company is seeking a highly analytical, collaborative Sales Analyst to play a foundational role within the Enterprise Sales Operations Department. This role partners closely with the Director of Data & Analytics and the broader enterprise reporting team to deliver timely insights that drive performance against key sales, financial, and operational KPIs.

The Sales Analyst will serve as a trusted business partner, proactively identifying trends, risks, and opportunities across the sales lifecycle. This role requires strong critical-thinking skills, comfort working with complex and evolving datasets, and the ability to translate data into clear, actionable recommendations for leadership. The role also applies AI-enabled tools and techniques to accelerate analysis, automate reporting, and expand the impact of analytics across the organization. This is an individual contributor role with enterprise-level visibility and influence.

This position will support our Sales Operations group under our Technology Services team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show site 2-3 days per week. The ideal candidate will be based out of any of the following locations:

• Dallas, TX

• Philadelphia, PA

• Chicago, IL

• Atlanta, GA

Essential Duties & Responsibilities

• Collect, analyze, and interpret large datasets across multiple platforms (Power BI, Salesforce / CRM Analytics, NetSuite, Excel) to identify trends, patterns, and actionable insights.

• Design, build, and maintain interactive dashboards and recurring reports to support decision-making for Growth, Sales Operations, Finance, and Leadership.

• Partner with cross-functional teams to understand business requirements and translate them into robust analytical solutions.

• Perform recurring and ad hoc analyses on sales performance, pipeline health, forecasting accuracy, and operational workflows.

• Identify operational gaps and inefficiencies, offering data-driven recommendations to strengthen rigor and execution.

• Ensure high data accuracy and integrity through routine data cleansing, validation, standard documentation, and definition governance.

• Maintain responsible AI and data governance practices, prioritizing sensitive data protection and clear documentation of AI usage in analytics.

• Extract, transform, and manipulate data from Salesforce, NetSuite, and SAP to support advanced reporting needs.

• Leverage generative AI tools (e.g., Claude, Microsoft Copilot) to accelerate data exploration, automate reporting, and surface key insights while validating AI outputs for accuracy.

• Build and refine AI-assisted workflows, prompts, and reusable analytical assets to expand the efficiency and capability of the analytics team.

• Present insights and recommendations in a clear, concise manner to both technical and non-technical audiences.

• Monitor the effectiveness of data-driven initiatives and continuously refine reporting and analysis approaches.

• Stay current on industry best practices in analytics, sales operations, and reporting tools.

Education & Experience

• Bachelor’s degree in Data Science, Statistics, Computer Science, Business Analytics, or a related field.

• 3+ years of experience in a Data Analyst or Analytics role (Sales Operations or revenue-focused analytics preferred).

• Strong proficiency in SQL and Excel.

• Experience with data visualization tools such as Power BI and/or CRM Analytics.

• Strong analytical, problem-solving, and presentation skills.

• Ability to work independently while collaborating effectively across teams.

• Demonstrated hands-on experience using AI or generative AI tools (e.g., Claude,

• Microsoft Copilot, ChatGPT) for data analysis, reporting, or workflow automation, including effective prompting and validation of results.

• Experience supporting Sales Operations, Finance, or Revenue teams.

• Knowledge of SAP, NetSuite or similar ERP systems.

• Experience with Python or R for data analysis or automation.

• Experience building AI-enabled solutions such as automated analyses, custom assistants or agents, or LLM-based workflows that integrate with business data.

• Familiarity with modern cloud data platforms (e.g., Snowflake) and AI/ML capabilities within CRM and analytics tools (e.g., Salesforce Einstein, CRM Analytics, Power BI, Copilot).

Travel Requirements

Travel up to 25%

What We Offer

The Freeman Company provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.

• Medical, Dental, Vision Insurance

• Tuition Reimbursement

• Paid Parental Leave

• Life, Accident and Disability

• Retirement with Company Match

• Paid Time Off

• Salary range of $59,900 - 85,600 based upon experience

• Eligible for an annual bonus of up to 5% of the base salary

Diversity Commitment

At The Freeman Company, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.

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