Marketing Science Partner - Mid Market NA

Summary:

We unlock the full potential of businesses on Meta platforms by transforming advertising performance and industry practices through the use of data-driven analytical methods.We are seeking individuals with robust quantitative background and strategic problem-solving abilities, dedicated to extracting evidence-based insights and harnessing machine intelligence to amplify impact across a broad portfolio of clients. This role will challenge you to not only provide strategic direction to advertisers about their measurement efforts, but also to create tools, develop global programs and identify ways to automate Marketing Science guidance.

Required Skills:

Marketing Science Partner - Mid Market NA Responsibilities:

1. Collaborate with cross-functional teams such as Sales, Product, R&D, Business Engineering, Ads Research, Creative Shop to develop and deliver global Measurement programs

2. Run internal and external education sessions on measurement best practices

3. Assess the impact of programmes and initiatives to drive value for Marketing Science, Meta and advertisers

4. Consult with advertisers on their common business challenges, current tech stack, 1P data availability and measurement solutions for different needs (marketing mix effectiveness and media allocation choices, or key measurement questions)

5. Work closely alongside Product and Partnerships stakeholders to adapt core functionalities, guide strategic roadmap prioritization, and test new scalable innovations

6. Apply your analytical expertise to drive new business growth in service of client delivery

7. Leverage AI to scale marketing effectiveness methodologies, maintaining statistical accuracy and foundational causal principles

8. Exercise scientific rigor to audit and verify automated analytical recommendations prior to client delivery

9. Break down sophisticated client measurement challenges, strategically determining optimal integration points for machine intelligence versus human-led strategic consulting

Minimum Qualifications:

Minimum Qualifications:

1. Bachelor's degree in a directly related field, or equivalent practical experience

2. 8+ years of experience working in marketing effectiveness, market research or business intelligence

3. Ability to explain complex analytical concepts and/or problems in a simple way

4. Proven experience with creating and delivering analytics based presentations to executive decision makers

5. Experience analyzing and manipulating data sets to understand patterns and provide insight

6. Understanding of test design methodologies (geo-tests, A/B tests, multivariate tests, Randomised Control Trial experiments) along with survey sampling, and/or panel data

7. Experience developing and improving repeatable processes to drive efficient project delivery

8. Experienced in managing complex projects

Preferred Qualifications:

Preferred Qualifications:

1. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

2. Master's degree in an analytical field such as Computer Science, Engineering, Mathematics, Statistics, or Economics

3. Experience working with structured and unstructured data-sets using statistical methods and software such as R, SPSS, SAS

4. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

5. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

6. Understanding of the advertising landscape

Public Compensation:

$130,000/year to $193,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].