Consumer & Small Business - Media Modeling Associate

Consumer & Small Business - Media Modeling Associate

New York, New York;Richmond, Virginia; Newark, Delaware; Charlotte, North Carolina

To proceed with your application, you must be at least 18 years of age.

Acknowledge (https://ghr.wd1.myworkdayjobs.com/Lateral-US/job/New-York/Consumer---Small-Business---Media-Modeling-Associate\_26041437-1)

Bank of America employees are required to meet all posting eligibility requirements prior to applying for any new position.

Acknowledge (https://ghr.wd1.myworkdayjobs.com/Lateral-US/job/New-York/Consumer---Small-Business---Media-Modeling-Associate\_26041437-1)

Refer a friend

To proceed with your application, you must be at least 18 years of age.

Acknowledge (https://ghr.wd1.myworkdayjobs.com/Lateral-US/job/New-York/Consumer---Small-Business---Media-Modeling-Associate\_26041437-1)

Bank of America employees are required to meet all posting eligibility requirements prior to applying for any new position.

Acknowledge (https://ghr.wd1.myworkdayjobs.com/Lateral-US/job/New-York/Consumer---Small-Business---Media-Modeling-Associate\_26041437-1)

Job Description:

Role Summary

The Media Modeling Associate works in the Analytics, Modeling and Insights (AMI) organization and will turn market, media, and consumer data into clear, actionable insights that guide business decisions . This hybrid role pairs the perspective of an insights strategist with the hands-on skills of an analytics practitioner, bridging modeling work and the business partners who rely on it.

Ideal Candidate

A combination of Insights consultant, analytics practitioner, and project manager with both marketing and analytics backgrounds, who can bridge technical modeling and business needs, plan and coordinate work across teams and timelines, and drive better decisions.

Key Responsibilities

• Understand the data foundation by working with databases and AI-enabled tools, and by knowing how market, media, and consumer data are structured and used as model inputs.

• Interpret model outputs from approaches such as marketing mix modeling (MMM), attribution, and customer analytics to identify performance drivers, growth opportunities, and areas for optimization, with a clear view of underlying assumptions and limitations.

• Generate insights and recommendations that are clear, actionable, and tied to business outcomes to inform marketing and business strategy.

• Develop project plans and track timelines and progress for insights initiatives.

• Work with cross-functional teams to deliver work and move recommendations into action.

• Communicate and coordinate with business partners and stakeholders to align priorities, share findings and updates, and support decision-making for both technical and non-technical audiences.

Qualifications

• Combined marketing and analytics background, with experience in market research, consumer insights, media measurement, and/or marketing effectiveness, along with hands-on exposure to modeling and analytics.

• Working knowledge of MMM, attribution, customer analytics, or similar modeling approaches, with the ability to interpret their outputs.

• Strong communication skills, with the ability to translate analytical findings into clear business recommendations and build relationships with business partners.

• Strong problem-solving and insight-generation skills, with the curiosity to look beyond the data to the underlying business question.

• Project management skills, including planning, timeline tracking, and prioritization across multiple workstreams.

• Technical and data skills, including fluency in Python and SQL; understanding of databases and how data is structured and used in modeling, including relational and non-relational databases such as Teradata, Oracle, Hadoop, SAS-Grid, and Starburst; and experience with business intelligence platforms such as Tableau, MicroStrategy, and ThoughtSpot.

• Ability to use AI-powered tools such as Microsoft Copilot Chat and GitHub Copilot to accelerate analysis, insight development, and operational efficiency while following applicable controls and standards.

Shift:

1st shift (United States of America)

Hours Per Week:

40

Bank of America and its affiliates consider for employment and hire qualified candidates without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our teammates.

View your "Know your Rights (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12.pdf) " poster.

View the LA County Fair Chance Ordinance (https://dcba.lacounty.gov/wp-content/uploads/2024/08/FCOE-Official-Notice-Eng-Final-8.30.2024.pdf) .

Bank of America aims to create a workplace free from the dangers and resulting consequences of illegal and illicit drug use and alcohol abuse. Our Drug-Free Workplace and Alcohol Policy (“Policy”) establishes requirements to prevent the presence or use of illegal or illicit drugs or unauthorized alcohol on Bank of America premises and to provide a safe work environment.

Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations. Should you be offered a role with Bank of America, your hiring manager will provide you with information on the in-office expectations associated with your role. These expectations are subject to change at any time and at the sole discretion of the Company. To the extent you have a disability or sincerely held religious belief for which you believe you need a reasonable accommodation from this requirement, you must seek an accommodation through the Bank’s required accommodation request process before your first day of work.

This communication provides information about certain Bank of America benefits. Receipt of this document does not automatically entitle you to benefits offered by Bank of America. Every effort has been made to ensure the accuracy of this communication. However, if there are discrepancies between this communication and the official plan documents, the plan documents will always govern. Bank of America retains the discretion to interpret the terms or language used in any of its communications according to the provisions contained in the plan documents. Bank of America also reserves the right to amend or terminate any benefit plan in its sole discretion at any time for any reason.

Investment products offered through MLPF&S and insurance and annuity products offered through MLLA:

Are Not FDIC Insured Are Not Bank Guaranteed May Lose Value

Are Not Deposits Are Not Insured by Any Federal Government Agency Are not a condition to Any Banking Service or Activity

Merrill Lynch, Pierce, Fenner & Smith Incorporated (also referred to as “MLPF&S” or “Merrill”) makes available certain investment products sponsored, managed, distributed or provided by companies that are affiliates of Bank of America Corporation (“BofA Corp.”). MLPF&S is a registered broker-dealer, registered investment adviser, Member SIPC and a wholly owned subsidiary of BofA Corp. Insurance and annuity products are offered through Merrill Lynch Life Agency Inc., a licensed insurance agency and wholly owned subsidiary of Bank of America Corporation.

Trust, fiduciary and investment management services are provided by Bank of America, N.A., Member FDIC and wholly owned subsidiary of Bank of America Corporation (“BofA Corp.”).

Bank of America Private Bank is a division of Bank of America, N.A.

Banking products are provided by Bank of America, N.A. and affiliated banks, Members FDIC and wholly owned subsidiaries of Bank of America Corporation.

© 2026 Bank of America Corporation. All rights reserved.