Marketing Creative Manager Content and Media - 26006569

Marketing Creative Manager Content and Media Office of the SVC and Provost - Pennsylvania-Pittsburgh - (26006569) Pitt EDGE (Center for Excellence in Digital Education) is the University of Pittsburgh's shared-service partner for online, hybrid, and residential graduate education, housed in the Office of the Provost. EDGE Marketing is the centralized creative and content engine behind three pillars: Pitt Online, residential graduate programs, and Pitt EDGE (the instructional design and technology ecosystem that serves partner schools and University stakeholders). The Creative Marketing Manager stewards the visual and verbal identity of these brands and leads the creative team that brings them to life. Reporting to the Director of Marketing, this role directly supervises two Creative Marketing Specialists and a Content Writer, serves as the primary creative liaison to University Communications and Marketing (UCM) and Health Sciences Strategic Communications, and partners closely with the Marketing Project Manager, SEO Specialist, and Digital Operations colleagues. This is a high-visibility role. Preferred education and experience: - Bachelor's degree in marketing, communications, graphic design, or a related field - 5+ years of progressive brand, creative, or design experience, including 2+ years leading or mentoring creative staff - Experience in higher education, nonprofit, or other mission-driven marketing preferred - Demonstrated experience building and governing brand standards, style guides, and design/template systems - Strong art direction and creative concepting skills with a portfolio of multi-channel campaign work - Working knowledge of Adobe Creative Cloud and modern design/collaboration tools - Working knowledge of WCAG 2.1 accessibility standards and mobile-first design - Excellent written and verbal communication skills; able to build partnerships with faculty, school leaders, and University units Job Summary Manages team and drives the University brand through digital and marketing channels, communication tools, and integrated marketing campaigns. Grows University brand reputation through innovative solutions. Works with licensing to enforce brand guidelines and with vendors to ensure adherence. Essential Functions - Steward the visual and verbal brand identity across Pitt Online and Pitt EDGE, serving as the primary liaison of brand element consistency and design system governance. - Develop and maintain creative standards, style guides, View the full job description on the employer's website. Equal employment opportunity, including veterans and individuals with disabilities. PI287800398 / 11-2011.00 Advertising and Promotions Managers