Principal Product Manager, Customer Sales Optimization

Why Hershey: At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day. Location- Hershey, PA or Dallas, TX How will you fit in the big picture? The Principal Product Manager, Customer Sales Optimization is responsible for defining and executing the product strategy for critical sales capabilities that enable commercial teams to drive growth, productivity, and customer value. This role sits at the intersection of business strategy, technology, data, and user experience, translating complex customer and sales needs into scalable product solutions. The role partners closely with commercial, technology, analytics, and operations teams to deliver capabilities that improve decision-making, sales effectiveness, and business performance. What will you do? * Define and evolve a 1-to-2-year product strategy and roadmap for customer sales optimization capabilities, balancing immediate business priorities with long-term platform investments. * Partner with business and technical leaders to identify opportunities that improve sales planning, customer engagement, forecasting, performance management, and commercial decision-making. * Lead discovery efforts for complex business challenges using customer feedback, user research, telemetry, and data analysis to identify high-value product opportunities. * Create detailed business requirements, user stories, technical use cases, and success measures that enable efficient execution across teams. * Drive delivery of strategic initiatives with significant cross-functional dependencies spanning Product, Commercial, Data & Analytics, Technology, and Operations teams. * Proactively identify and mitigate delivery risks while aligning stakeholders around priorities, scope, and expected outcomes. * Define and monitor key product, adoption, operational, and business performance metrics to measure value realization. * Use data-driven insights to prioritize investments, optimize experiences, and validate the impact of delivered capabilities. * Communicate product vision, trade-offs, technical considerations, and business outcomes to stakeholders at all levels of the organization. * Maintain clear product documentation, roadmap communications, and decision records to support organizational alignment. * Minimum Education & Requirements* * Education:* Bachelor's degree in Business, Computer Science, Engineering, Information Systems, Analytics, or a related field. Equivalent combination of education and relevant experience will be considered. * Experience:* 7+ years of progressive experience in Product Management, Digital Product Development, Commercial Technology, Sales Systems, Customer Experience, Analytics Products, or related disciplines. * Preferred Qualifications:* * Experience owning product strategy and roadmaps for customer-facing, sales, CRM, revenue growth management, commercial analytics, or optimization platforms. * Demonstrated success leading complex initiatives across multiple teams and stakeholder groups. * Strong understanding of product discovery, agile product development, and data-driven product management. * Experience leveraging analytics, KPIs, and customer insights to inform prioritization and investment decisions. * Ability to communicate effectively with technical teams, business stakeholders, and senior leadership. * Proven ability to influence without direct authority and successfully navigate organizational ambiguity. * Experience working with enterprise-scale platforms, customer data, and commercial technology ecosystems. * Benefits and Perks* At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work. * Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health begin on Day 1. * Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match. * Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable. * Growth & Development: Career development programs, learning opportunities, and internal mobility. / Benefits may vary based on role, location, and eligibility./ The anticipated base salary range for this role is $156,240 to $195,300 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email.To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to [email protected]. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request. #LI-KR1 #LI-Hybrid #IND