Marketing Specialist

POSITION SUMMARY: The Marketing Specialist manages marketing projects from concept to completion, coordinating creative assets, communications, social media content, and stakeholder engagement to ensure successful execution of marketing initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.

1. Manage multiple marketing projects simultaneously, ensuring initiatives are completed on time, within budget, and aligned with company objectives. 2. Develop, design, produce, and distribute print and digital marketing materials while maintaining brand standards. 3. Create, schedule, publish, and monitor social media content while managing the company’s social media content calendar. 4. Collaborate with internal stakeholders, store personnel, manufacturers, vendors, and other partners to support corporate and store-level marketing initiatives. 5. Plan, execute, and evaluate integrated marketing campaigns across print, digital, social media, email, web, and event channels. 6. Maintain and update website content to ensure accuracy, consistency, and alignment with marketing objectives. 7. Support photography, video, and content creation efforts for marketing campaigns, websites, social media, events, and promotions. 8. Assist with the planning and promotion of company events, trade shows, open houses, and community engagement activities. 9. Maintain marketing assets, templates, and brand resources to ensure consistency across all marketing communications. 10. Assist in the selection and ordering of company apparel and promotional items. 11. Stay current on marketing, design, and social media trends and best practices. 12. Perform other marketing-related duties and special projects as assigned.

Customer Service Responsibilities:

• Ensure every customer is satisfied with the products, services, and support of all staff.

• Resolve customer’s concerns efficiently and effectively.

• Always promote a positive attitude.

• Maintain a professional appearance and demeanor.

• Exhibit Birkey’s high level of customer service daily.

• Acknowledge appreciation of clients and customer.

Why You’ll Love Working Here:

• Ownership Opportunity: As a 100% employee-owned company, you’ll have the opportunity to become an owner and directly contribute to our shared success.

• Competitive Pay & Benefits: We offer a robust compensation and insurance package including Health, Dental, Vision, Life, Disability, and 401k for all 30+ and full-time employees.

• Career Growth: We provide training and development opportunities to help you advance.

• Awesome Team: Work with supportive colleagues who value collaboration and respect.

This organization reserves the right to revise the essential position functions as the need arises.

Qualifications

QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

• Associate's or Bachelor's degree in Marketing, Communications, Graphic Design, Business, or a related field preferred.

• Two or more years of professional marketing, communications, or related experience.

• Proficiency with Adobe Creative Cloud and experience managing content across major social media platforms.

• Experience with or the ability to quickly learn email marketing, CRM, content management, and marketing automation platforms.

• Strong written and verbal communication skills with the ability to manage multiple projects and priorities.

• Ability to work independently while meeting deadlines in a fast-paced environment.

• Experience creating photo, video, and digital content for marketing, social media, or communications initiatives is preferred.

Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to get around the corporate office for various tasks.

• The employee would normally lift or move up to 10 lbs. and occasionally lifts or moves up to 50 lbs.

• Ability to tolerate up and down movement with bending or stooping including reaching above and below shoulder height with arms and hands.

• Ability to sit/stand for extended periods of time.

• Ability to operate equipment as necessary.

• Must meet health assessment requirements.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is occasionally exposed to dust and noise.

• The noise level in the work environment is usually moderate.

• While performing duties, the employee will be subject to indoor heating and air conditioning conditions.

• While performing the duties of the job, the employee will perform extensive keystroke tasks.

Birkey’s Farm Store, Inc. reserves the right to revise the essential position functions as the need arises.