Digital Marketing and Media Coordinator

Position Summary: The Digital Marketing and Media Coordinator edits and optimizes media across all online digital channels. The two major components of the role are website requests/updates and digital marketing graphic design. This role helps to support important Yeshiva University MarComm (Graduate School) team digital marketing projects and tasks.The role may be considered for a hybrid work arrangement.Position Responsibilities:Typical duties may include but are not limited to: * Builds, updates, edits, and maintains relevant YU marketing webpages based on stakeholders' web requests * Monitors social media posts and comments for content posting representing YU internal stakeholders * Works with internal stakeholders to optimize digital marketing and revenue opportunities * Provides assistance to the membership, underwriting, and development teams to manage and optimize digital placements on multiple platforms, including web, social, app, and streaming ads * Trains and assists content editors on use of Drupal CMS * Stays current on Drupal CMS feature updates to optimize web user experience * Manages, configures, maintains, and troubleshoots communication channels, including website, app, and online video portal * Updates video message board * Develops relationships and engages with media and influencers via social media * Creates MS Forms and implements them on the website * Creates flat-screen advertising and announcements for campus digital screens * Administers and edits WordPress blogs * Tracks and implements Search Engine Optimization (SEO) changes and updates the process of improving a website's visibility and ranking in search engine results pages (SERPs) like Google, Bing, etc., for specific keywords and phrases * Focusing on driving organic traffic from search results, as opposed to paid advertising * Monitors/creates web pages optimized for Mobile viewing as well as desktop * Edit photos and create marketing graphics for use across digital platforms * Administers and updates faculty profile pages * Proactively contributes to the university's evolving marketing vision by making regular strategic suggestions related to branding, promotional focus, content themes, and audience engagement tactics, ensuring alignment with industry trends and business goals * Updates the department's production report on a weekly basis * Strategic and tactical SEO updates to the YU website * Key backup support for the Web Production Manager on important web requests * Administers and maintains marketing systems, including HubSpot -supports user access, marketing assets, forms, lists, workflows, tracking, reporting, troubleshooting, integrations, and other platform needsExperience & Educational Background:Required Qualifications: * Bachelor's degree from an accredited institution in an appropriate area of specialization * One year of professional experience as a graphic designer, photographer/videographer, or webmaster * Any appropriate combination of relevant education, experience, and/or certifications may be considered * Experience operating a personal computer and proficiency with Microsoft Office (Word, Excel, and Outlook) * Experience with Adobe Photoshop * Familiarity with HTML, CSS, and web UX best practices * Understanding of paid media fundamentals (Google Ads, Microsoft Ads, etc.) * Strong project management and organizational skills with the ability to handle multiple campaigns, deadlines, and content pipelines simultaneously * Proficiency with social media management tools, analytics platforms, and content management systems * Proficiency with graphic design tools (e.g., Adobe Photoshop, Canva) to assist with creating promotional visuals and social media postsPreferred Qualifications: * Experience working with digital media, multimedia, video, etc * Solid technical background and proficiency in using Adobe Creative Suite * Digital media