Director of eCommerce Marketing

Salt Lake City, UT, United States

Full time

R-82847

***** This is an in-office role, Monday through Friday, at our Cottonwood Heights, Utah corporate office.*****

Lead how customers shop, learn, and rent with Extra Space Storage online! As Director of eCommerce Marketing, you’ll own the strategy and continuous optimization of our eCommerce website, driving conversion, digital customer experience, and long-term digital capabilities. You'll also own the experimentation strategy across the site, uncovering new ways to improve every customer interaction. You'll apply emerging technologies, including AI, to speed up insight, personalization, and decision-making, and build AI-enabled experiences that lift performance and create a competitive edge.

Duties & Responsibilities

Digital Experience & Conversion Optimization

• Set the strategy for improving the digital customer journey, with accountability for conversions, rental efficiency, and key digital KPIs.

• Prioritize optimization opportunities by expected customer and business impact.

• Partner with Paid Search, SEO, Social, UX, Brand, Operations, and Data Science to implement improvements across the journey.

• Monitor performance and customer behavior to spot opportunities and risks early.

Experimentation & Learning

• Own the vision, strategy, and roadmap for our experimentation program, building a testing-first culture with clear hypotheses and success measures.

• Work with CRM and CX teams on lifecycle experiments, including abandonment recovery, personalization, and promotions.

• Balance steady conversion gains with bold, transformational tests.

AI & Marketing Innovation

• Own the Digital Optimization innovation roadmap, spotting emerging technologies and customer behaviors that can move the needle.

• Responsibly embed AI in optimization workflows, from research and analytics to ideation and decisions.

• Pilot AI-powered personalization and conversational experiences that reduce friction.

Analytics & Customer Insight

• Partner with Data Science and Analytics to understand performance, behavior, and test outcomes.

• Work with UX to uncover why customers behave as they do, not just what they do.

• Turn complex analysis into clear recommendations for leaders and partners.

Team Leadership

• Lead, develop, and inspire a high-performing Digital Marketing team, with clear priorities and room for curiosity.

• Build team skills in AI, experimentation, analytics, and customer research, coaching toward hypothesis-driven problem solving and measurable impact.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, Technology, or a related field, or equivalent experience; graduate degree is a plus.

• 8+ years of progressive experience in digital marketing, digital optimization, eCommerce, growth, digital product, or a related discipline.

• Proven experience leading teams and complex, cross-functional digital initiatives.

• Hands-on experience with experimentation platforms, web and behavioral analytics, and digital experience technologies.

• Experience applying AI-enabled tools to marketing, analytics, experimentation, or customer experience is strongly preferred.

Competencies

• Deep expertise in experimentation, web analytics, customer behavior, usability, and conversion optimization, with a track record of building and managing an optimization roadmap.

• Strong quantitative and qualitative skills; turns complex data into clear business decisions.

• Working knowledge of AI capabilities, limitations, and responsible use.

• Experience taking ideas from exploration through pilot, measurement, and scale.

• Experience partnering with UX, Creative, Engineering, Legal, and Risk.

• Sound business judgment: prioritizes by customer value, feasibility, risk, and financial impact.

• Communicates technical and emerging-tech concepts clearly to executives and nontechnical audiences.

• Strong project and program management across multiple complex initiatives.

• Entrepreneurial, curious, and willing to challenge the status quo.

• Strong coaching and relationship-building skills.

• Proficiency with Microsoft Office.

If you are a current Extra Space employee, please apply through Jobs Hub in Workday.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Applications Deadline: Applications will be accepted until the position is filled.

Extra Space Storage is the largest operator of self-storage facilities and the largest third-party self-storage management company. Since we were founded in 1977, we have grown to include more than 4,000 locations across the country from our headquarters in Salt Lake City, UT.

At Extra Space, we believe the world is a better place when people love what they do. Redefining the self-storage industry is an ambitious goal, which is why we look for the best of the best. With competitive pay, excellent benefits, a great culture rooted in our core values, and opportunities for career development, Extra Space Storage continues to be a top choice for outstanding talent. Come join us and find out why our employees recommend us!