
Senior Director, Marketing and Launch Lead, Pegtibatinase
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Job overview
The Senior Director, Marketing and Launch Lead, Pegtibatinase will develop and execute U.S. commercial strategy and lead launch preparation for pegtibatinase in classical homocystinuria. The role leads the U.S. marketing organization and integrated launch team, translating market, customer, and patient insights into product strategy and launch plans. It partners across commercial and medical functions to support launch readiness and commercialization.
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Full job description
Department: 104280 New Product Planning Location: San Diego, USA- Remote Be a part of a global team that is inspired to make a difference in the lives of people living with rare disease. At Travere Therapeutics, we recognize that our exceptional employees are vital to our success. We are a dedicated team focused on meeting the unique needs of rare patients.Our work is rewarding - both professionally and personally - because we are making a difference. We are passionate about what we do. We are seeking talented individuals who will thrive in our collaborative, diverse, fast-paced environment and share in our mission - to identify, develop and deliver life-changing therapies to people living with rare disease. We stick by our values centered on patients, courage, community, and collaboration to pursue our vision of becoming a leading biopharmaceutical company dedicated to the delivery of innovation and hope to patients in the global rare disease community. At Travere Therapeutics, we are in rare for life. We continue to courageously forge new paths as we move toward a common goal of elevating science and service for rare patients. Position Summary: The Senior Director, Marketing and Launch Lead, Pegtibatinase is responsible for developing and executing the U.S. commercial strategy and leading launch preparation for pegtibatinase in classical homocystinuria (HCU). This role will serve as the U.S. Product Strategy Lead for PegT, lead the PegT marketing organization, and provide integrated commercial leadership across the extended launch team. The individual will be accountable for translating market, customer, and patient insights into a differentiated product strategy, go-to-market model, and coordinated launch plan that supports successful commercialization. The role will directly lead HCP, patient/caregiver, and patient services marketing and will partner closely with Patient Access, Commercial Insights and Operations, Sales, Digital Strategy and Innovation, Medical Affairs, Patient Advocacy, Regulatory, and other functions to ensure commercial launch readiness. Responsibilities: * Lead the U.S. marketing strategy and execution for pegtibatinase across HCP, patient/caregiver, and patient services channels. * Develop product positioning, patient and physician segmentation, messaging, and market development strategies. * Build, lead, and develop the PegT U.S. marketing team and associated agency partnerships. * Lead the integrated U.S. commercial launch plan, coordinating readiness across partners in Patient Access, Sales, Commercial Insights and Operations, Medical Affairs, Patient Advocacy and Digital Strategy. * Chair the commercial launch team, establishing priorities, milestones, decision points, dependencies, and launch-readiness measures. * Partner with Patient Access and Sales leadership to integrate access, patient support, distribution, field deployment, training, and customer engagement strategies. * Develop relationships with thought leaders, patients, caregivers, and the HCU community to inform marketing and launch strategy. * Establish launch KPIs, budgets, resource plans, and operating metrics, proactively identifying and addressing execution risks. * Represent U.S. Marketing within the PegT cross-functional strategy team, ensuring U.S. commercial insights and priorities inform the broader program strategy. Education/Experience Requirements: * Bachelor's degree in Business, Life Sciences, or related discipline; advanced degree preferred. Equivalent combination of education and applicable job experience may be considered. * 12+ years of relevant biotechnology or pharmaceutical commercial experience with demonstrated progression in... For full info follow application link. Travere Therapeutics, Inc. is an EEO/AA/Veteran/Disability Employer
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