Senior Manager, Product Marketing

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet Pet Health Care. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated team as a Senior Manager, Product Marketing.

Role summar y

Owns product marketing for Aspen Dental across its service lines, General Dentistry, Emergency, and Tooth Replacement, spanning market intelligence, campaign, promotions and go-to-market (GTM). This role is expected to move Aspen product marketing beyond execution, using commercial data and market intelligence to actively shape service-line strategy alongside Brand and Sales.

Key responsibilities

• Own market intelligence, strategy, and GTM for launches/initiatives across Aspen’s service lines

• Manage promotions and campaigns end-to-end, from planning through execution and performance tracking

• Partner with Revenue Management on an ongoing basis to understand service-line performance from a commercial point of view — utilization, opportunity sizing, P&L contribution — and use that data to prioritize where PMM invests time and budget

• Partner with clinical stakeholders on product messaging accuracy, and track clinical developments, product enhancements, and innovations relevant to service-line positioning

• Partner with Legal and Compliance as a standing part of the role, ensuring messaging, claims, and promotional content meet regulatory and brand-risk standards

• Collaborate with channel partners to drive consistent product and service-line messaging across web, CRM, social, and paid media

• Support the Hub & Spoke GTM launch, executing against strategy set by the Sr. Director

• Build and maintain market intelligence for Aspen’s service lines, partnering with the broader Insights team, where useful

Qualification s

• 6-8 years in product marketing or a closely related commercial marketing function, ideally with exposure to a multi-service-line or multi-location business

• Experience developing creative briefs and partnering with creative teams to bring campaigns to life

• Strong cross-functional collaboration skills — this role works regularly with Brand, Web, CRM, Media, Clinical, Legal/Compliance, Sales, and Revenue Management

• Comfort working with commercial/revenue data (utilization, P&L, opportunity sizing) as an input to marketing strategy, not just campaign performance metrics

• Healthcare, dental, or consumer-access-sensitive industry experience a plus

Annual Salary Range: $130,000-$155,000 plus 15% annual bonus, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match #LI-KA1