Director, Marketing Technology Architecture

By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network? Join us-Where your Career is a Force for Good! Job Description: WHY CHOOSE US? Joining The American Red Cross is like nothing else - it's as much something you feel as something you do. You become a vital part of the world's largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better. When you choose to be a force for good, you'll have mentors who empower your growth along a purposeful career path. You align your life's work with an ongoing mission that's bigger than all of us. As you care for others, you're cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work. WHAT YOU NEED TO KNOW ABOUT THE JOB: As Director of Marketing Technology Architecture for the Fundraising and Marketing Technology Group (FMTG), you'll lead the technical strategy behind how the American Red Cross builds relationships with the millions of donors and blood donors it depends on. This is a new role, created because the organization is ready to move personalization and AI-driven marketing technology from concept to production - and needs someone who can turn that ambition into a tangible technical roadmap. You'll lead a team of four architects covering AEM, marketing communications (Adobe Campaign), fundraising systems, and analytics/personalization (Adobe Target). Business stakeholders know what they want - deeper donor relationships and more consistent giving. Your job is to show them how they get there: architect the systems, mentor your team to build working proof-of-concepts and get marketing leaders excited about what's possible. The work location for this exciting opportunity is virtual. The selected candidate will work 100% remotely from home and can be located anywhere in the United States but must work an east coast schedule. WHERE YOUR CAREER IS A FORCE FOR GOOD (Key Responsibilities): Personalization & Platform Strategy - Lead the technical evaluation and integration of personalization and journey-orchestration platforms - including Adobe Real-Time CDP, Adobe Journey Optimizer, and integrations with our Salesforce Marketing Cloud ecosystem - and make the architectural case for the solutions that best fit our existing technology investments. - Identify opportunities to take advantage of existing investments in the Adobe Experience Cloud and marketing profiles to drive engagement across platforms. - Own service delivery for web personalization, translating business goals into insight-driven, actionable campaigns. Hands-On Delivery & Enablement - Build proof-of-concepts yourself, hands-on, that give marketing and fundraising leaders something real to react to - not just a roadmap slide. - Provide expert guidance on emerging tools and technology trends, and act as the technical translator between what the business wants and what is achievable. - Anchor the Fundraising Agile Release Train as a Systems Architect, working directly with senior leadership to realize value. Generative AI Architecture Lead the expansion of Generative AI across the organization's marketing technology s