Digital Marketing Specialist - Bracco Medical Technologies

Job Duties

Why Join Bracco Medical Technologies?

We care as much about our employees as we do our patients. Our culture fosters a work environment where employees can thrive, be passionate and have fun along the way.Each member of the Bracco Medical Technologies team has the power to make a difference......every day!

The Digital Marketing Specialist is responsible for developing, executing, and optimizing digital marketing programs that increase brand awareness, drive customer engagement, and support lead generation objectives across targeted cardiovascular and radiology audiences.

This role manages digital campaigns, website content, social media channels, email marketing initiatives, digital advertising, and marketing analytics to support product launches, clinical education, and commercial growth initiatives within the medical device market.

Working closely with Product Marketing, Marketing Communications, Clinical Education, Sales, and external agency partners, the Digital Marketing Specialist ensures all digital content aligns with brand standards, regulatory requirements, and strategic business objectives.

Primary Duties & Responsibilities:

Digital Strategy & Campaign Execution

Develop and execute integrated digital marketing campaigns across web, email, social media, search, and paid media channels.

Support product launches, clinical education programs, trade shows, and commercial initiatives with digital marketing tactics.

Manage campaign calendars, timelines, and deliverables to ensure on-time execution.

Collaborate with internal stakeholders and agency partners to develop digital assets and promotional content.

Website & Content Management

Maintain and update company website content, landing pages, and digital resources.

Optimize website content for SEO, user experience, and lead conversion.

Coordinate posting and management of case studies, customer stories, clinical evidence, videos, and educational materials.

Monitor website performance and recommend improvements based on analytics.

Social Media Management

Develop and maintain social media content calendars.

Create and publish content across LinkedIn and other approved social platforms.

Monitor engagement metrics and audience performance.

Ensure all social media content follows corporate brand standards and applicable review and approval processes.

Email Marketing & Marketing Automation

Build and execute email marketing campaigns, nurture programs, and customer communications.

Manage audience segmentation, campaign workflows, and performance tracking.

Support lead generation and customer engagement initiatives through marketing automation platforms.

Analyze email performance and recommend optimization opportunities.

Analytics & Reporting

Track and report key performance indicators (KPIs) including website traffic, engagement, lead generation, email performance, and campaign ROI.

Develop dashboards and periodic performance reports for marketing leadership.

Identify trends and opportunities to improve campaign effectiveness and customer engagement.

Cross-Functional Collaboration

Partner with Product Marketing, Sales, Clinical, Regulatory, and Legal teams to ensure content accuracy and compliance.

Support digital aspects of industry conferences, webinars, and educational programs.

Stay current on healthcare marketing trends, digital technologies, and competitive activity.

Internal Communications

Develop and execute internal communication strategies that keep employees informed of product launches, commercial initiatives, marketing campaigns, and key business priorities, ensuring consistent messaging across the organization.

Serve as a communications liaison between Marketing and cross-functional teams, ensuring employees have timely visibility to key commercial activities, customer engagement initiatives, and industry developments that impact the business.

Qualifications (Knowledge, Skills & Abilities):

Minimum

Bachelor's degree in Marketing, Communications, Digital Marketing, Business, or related field.

3-5 years of experience in digital marketing, preferably within healthcare, medical device, pharmaceutical, or life sciences industries

Experience managing websites, email marketing platforms, and social media channels

Strong understanding of SEO, SEM, digital advertising, and marketing analytics

Experience with Google Analytics, CRM systems, and marketing automation platforms

Excellent written and verbal communication skills

Strong project management and organizational abilities

Ability to manage multiple projects in a fast-paced environment

Preferred

Medical device or healthcare marketing experience

Experience supporting product launches and commercial marketing initiatives

Working knowledge of highly regulated medical device markets across the globe

Experience with Salesforce, HubSpot, Marketo, Pardot, or similar platforms

Experience with Adobe Creative Suite, Canva, or other content creation tools

Knowledge of healthcare provider and hospital audiences

Other

Ability to travel domestically ~10%

Estimated starting salary: $81,000.00 - $88,000.00

*Estimatedstartingsalaryis intended to reflect the salary Bracco Medical Technologiesreasonably expectsto pay for the position. Theprovided rangeis based on salary and market data and may vary based on an employee's eligibility for geographic differential pay in high-cost-of-labor markets.

Total Rewards:

Paid Time Off, Company Holidays & Paid Family Leave- We provide PTO and Company Holidays to help you recharge,relaxand dowhat'simportant to you, whenit'simportant to you. Our 100% paid family leave options for parents, grandparents and eligible family members provide support for growing families as well.

Achieve- Beyond competitive compensation, we offer options to help you plan for a financially secure future, including an annual incentive plan and 401k savings plan contributions.

Live well- We offer comprehensive benefit options to help protect you along the way, including medical, dental, vision, and life insurance, employer HSA contributions, employeeassistanceprogram, short-term disability, etc.

Evolve- Through structured on-the-job learning, workshops, seminars, and our tuition reimbursement program,you'llfind many opportunities to grow, personally and professionally.

Choose-Youwon'tfind "stuffy" here whether your position requires a hybrid or in-the-office working arrangement. Thatmeans businesscasual for your attire and flexibility in your schedule, wherever possible.

Bracco Medical Technologies is an Affirmative Action/Equal Opportunity Employer. Bracco Medical Technologies desires priority referralsofprotected veterans for all openings.

ACIST Medical is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Minimum Education Required

Bachelor Degree

Minimum Experience Required

3 - 5 years

Shift

First (Day)

Number of Openings

1

Public Transportation Accessible

Yes

Veterans Encouraged to Apply

No

Physical Required

Yes

Drug Test Required

Yes

Compensation

$11.41 / Hourly

Postal Code

55344

Job Type

Full Time

Place of Work

On-site

Requisition ID

70256e8294e01005d3ade0a16b0f0000

Job Benefits

Not specified