Digital Marketing Manager

Description

We are actively building a network of experienced Digital Marketing Managers for potential upcoming opportunities with our clients. As new needs arise, these professionals will lead the planning, execution, and optimization of digital marketing initiatives that drive brand awareness, customer engagement, lead generation, and business growth. The ideal candidate combines expertise in digital strategy, paid media, website performance, marketing analytics, and marketing automation to deliver measurable results across multiple channels. This position is focused on developing and executing data-driven marketing strategies that support business objectives and revenue growth.

Responsibilities

• Lead and develop digital marketing teams, providing strategic direction, coaching, and performance management.

• Own website content, user experience, CMS management, landing pages, and ongoing digital platform optimization.

• Develop and execute lead generation strategies while tracking lead volume, conversion rates, and cost-per-lead performance.

• Manage email marketing campaigns, drip programs, customer nurture journeys, and marketing automation initiatives.

• Create and oversee digital content strategies, including blogs, SEO content, website content, and audience engagement campaigns.

• Monitor and report on digital marketing KPIs, including website traffic, leads, engagement, conversions, and ROI.

• Manage digital advertising partners, website vendors, agencies, photographers, videographers, and other third-party marketing partners.

• Oversee SEO, SEM, local listings, digital mapping platforms, and online directory management.

• Research and implement new digital marketing channels, technologies, AI tools, and automation opportunities.

• Develop marketing workflows, reporting processes, and SOPs to improve efficiency, consistency, and scalability.

Requirements

• 5+ years of digital marketing experience.

• 2+ years of team leadership or direct people management experience.

• Experience managing websites, CMS platforms, digital campaigns, and lead generation programs.

• Strong knowledge of SEO, SEM, email marketing, CRM systems, and marketing automation.

• Experience developing content strategies and managing multi-channel digital campaigns.

• Proven ability to analyze performance metrics and make data-driven recommendations.

• Experience managing external vendors, agencies, and strategic marketing partners.

• Strong project management, communication, and organizational skills.

• Experience leveraging AI tools and automation platforms to improve marketing performance is a plus.

Tools and Technologies

WordPress or other CMS platforms, Google Analytics 4 (GA4), Google Ads, Google Search Console, HubSpot, Salesforce CRM, Salesforce Marketing Cloud, Mailchimp or Klaviyo, Adobe Creative Cloud, Microsoft Office Suite, Monday.com, Asana, Wrike, or similar project management platforms

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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