Desktop Workstation Launch Manager

Desktop Workstation Launch Manager Description - Description

HP’s vision is to engineer experiences that amaze, delivering innovation that empowers our customers and sales teams.

The Desktop Workstation Launch Manager with focus on AI GTM Launch Manager sits within the ACS GTM Launch Management and Sales Enablement Team and is responsible for go-to-market launch readiness and sales enablement for AI independent software vendor (ISV) solutions and new AI capabilities. A core accountability is ensuring launch readiness for new AI ISVs by aligning stakeholders, coordinating launch deliverables, and preparing the messaging, training, demos, assets, and collateral sellers need to bring these solutions to customers.

This role owns GTM sales enablement messaging and ensures new AI ISVs and capabilities are integrated throughout sales training and enablement materials, helping sales teams and end customers understand the value of HP workstations and the partner solution stack.

As an AI subject matter expert, this person develops and delivers hands-on AI demos and training that bring AI use cases to life. The role drives AI training requirements and sales learning, translating technical capabilities and customer use cases into clear messaging, practical learning, and compelling collateral. Success requires the ability to connect workstation and partner solution capabilities to customer needs and equip sellers to communicate that value effectively.

Responsibilities

• Own GTM launch readiness for new AI ISVs, coordinating product, partner, marketing, technical, and sales stakeholders to define requirements, align owners and milestones, resolve dependencies, and ensure enablement deliverables are ready for launch; escalate risks as needed.
• Own GTM sales enablement messaging for AI ISV solutions, translating AI, workstation, and partner solution capabilities into clear, accurate, and differentiated customer value propositions in partnership with relevant stakeholders.
• Develop and maintain an understanding of internal HP AI solutions and the ACS Solutions team’s offerings, partnering with solution owners to identify synergies with AI ISVs and the workstation portfolio and translate those connections into compelling, integrated customer stories and sales enablement.
• Integrate new AI ISVs and AI capabilities throughout sales training, enablement assets, and collateral as they enter the portfolio, updating new and existing materials to reflect relevant solutions, use cases, and customer value.
• Serve as an AI subject matter expert for the GTM team and develop and deliver hands-on AI demos that demonstrate practical use cases and the value of HP workstations and the partner solution stack.
• Develop and deliver hands-on AI training for sales, partnering with enablement stakeholders to turn learning requirements into practical skills for customer conversations and solution positioning.
• Develop collateral, sales assets, and tools that help sales teams and end customers understand the value of HP workstations and the partner solution stack.
• Identify and develop customer use cases and case studies, translating customer challenges, AI solution approaches, and demonstrated outcomes into compelling sales enablement content.
• Use seller feedback and learning insights to continuously improve messaging, assets, demos, and training as solutions and customer needs evolve.
• Build AI capability across the team through hands-on partnership, coaching, and teaching, helping colleagues improve workflows, increase productivity, and strengthen overall team effectiveness.

Education and Experience Required

• Experience in GTM launch management, sales enablement, product marketing, solution marketing, or a related role involving technical products or solutions.
• Experience coordinating cross-functional launches, managing readiness requirements, and delivering launch milestones.
• Demonstrated experience developing sales messaging, customer value propositions, and enablement collateral.
• Experience defining training needs and developing and delivering hands-on technical training for sales audiences.
• Demonstrated hands-on experience applying AI technologies to practical use cases and developing working demos.
• Experience collaborating with technical experts and business stakeholders to translate complex capabilities into practical sales content.
• Graduate degree or MBA

Knowledge and Skills

• AI subject matter expertise and knowledge of workstation capabilities and ISV solution ecosystems, with the ability to connect them to customer value.
• Practical technical skills to build, configure, and troubleshoot AI demos and explain how they address customer use cases.
• Strong live demonstration and training facilitation skills, with the ability to guide participants through hands-on AI learning.
• Strong messaging, storytelling, and content development skills for sales and customer audiences.
• Ability to simplify technical concepts while preserving accuracy and relevance.
• Ability to translate sales knowledge gaps into clear learning requirements and effective enablement.
• Strong cross-functional collaboration and stakeholder influence skills.
• Strong launch planning and readiness management skills, including coordinating owners, milestones, dependencies, and risks.
• Ability to manage priorities and deliverables across launch readiness, messaging, asset development, and sales learning.

Job - Marketing Schedule - Full time Shift - No shift premium (United States of America) Travel - 25% Relocation - Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

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For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"