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Commercial Healthcare Marketing

MEDICA HEALTH PLANS

MADISON, WIJobSeen 3 days agoSeen in employer's feed 3 days ago

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At a glance

Compensation
No compensation found
Location
MADISON, WI
Work Authorization
Not specified

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Job overview

The Marketing Specialist supports day-to-day marketing initiatives and campaign execution across channels, contributing to strategic planning, content development, project coordination, vendor management, and performance tracking. The role also supports email marketing for providers, brokers, and employers, including content drafting, audience segmentation, workflow management, and performance monitoring. The specialist collaborates with internal partners and vendors to help ensure marketing materials are accurate, consistent, and compliant.

Skills & qualifications

RequiredNice to have

Skills

Integrated Marketing CampaignsEmail MarketingAudience SegmentationEmail Workflow ManagementContent DevelopmentCreative Brief DevelopmentMarketing Asset ProductionVendor CoordinationPerformance TrackingAudience ResearchCompetitor Analysis

Full job description

JOB REQUIREMENTS: Description Medica is a nonprofit health plan with more than a million members that serves communities in Minnesota, Nebraska, Wisconsin, Missouri, and beyond. We deliver personalized health care experiences and partner closely with providers to ensure members are genuinely cared for. We're a team that owns our work with accountability, makes data-driven decisions, embraces continuous learning, and celebrates collaboration - because success is a team sport. It's our mission to be there in the moments that matter most for our members and employees. Join us in creating a community of connected care, where coordinated, quality service is the norm and every member feels valued. The Marketing Specialist is a versatile and highly collaborative member of the marketing team who supports daytoday initiatives, helps develop creative briefs, and assists with campaign execution across channels. This role is ideal for someone who thrives in a fastpaced environment, enjoys variety, and can jump in wherever needed to keep projects moving forward. The Marketing Specialist provides value across strategic planning, content development, project coordination, vendor management, and performance tracking-ensuring that marketing programs run smoothly and efficiently.This role will also play a key part in supporting email marketing strategy and execution for key audiences, including providers, brokers, and employers. Key Accountabilities Assist with development and execution of integrated marketing campaigns Develop and support email marketing strategy for providers, brokers, and employers- developing and maintaining editorial calendar, drafting content, managing recency and frequency, segmenting audiences, and monitoring performance Help manage and optimize email workflows, including updating templates, ensuring brand consistency, and maintaining compliance requirements Help format, draft, and review marketing materials to ensure accuracy, clarity, and brand consistency Support the deployment of content across internal and external platforms Contribute to the development of creative briefs by gathering inputs, organizing key insights, and defining objectives Assist with reviewing marketing content Help produce and organize marketing assets such as one-pagers, presentations, brochures, event materials, and digital content Coordinate with designers, writers, and vendors to support asset creation and delivery Conduct quality checks to ensure materials meet brand, style, and compliance standards. Help distribute marketing materials to internal partners and field teams Help summarize insights and trends for the marketing team, including email performance trends and audience engagement insights Support research needs such as audience insights, competitor scanning, or channel best practices Jump in to assist team members across various... For full info follow application link. Equal Opportunity Employer including Veterans and Disabled Individuals ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/203F2FE291574A6A

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