Director of Marketing

Description We are looking for a strategic and results-driven Director of Marketing to lead integrated campaigns that strengthen brand visibility, increase product adoption, and deepen customer engagement across the ophthalmic and optometric markets. This position blends high-level planning with day-to-day execution, requiring a strong grasp of clinical communication, market positioning, and practitioner-focused marketing. Based in California, this leader will work closely with cross-functional teams to deliver impactful programs that support business growth and resonate with eye care professionals.

Responsibilities:

• Develop and lead annual marketing strategies for assigned product portfolios, ensuring initiatives align with commercial goals and market opportunities.

• Oversee go-to-market planning for new product introductions, coordinating timelines, messaging, and promotional activities across relevant channels.

• Partner with sales leaders and industry experts to create programs that reflect evolving clinical practice needs and patient care trends.

• Monitor campaign performance using CRM, automation, and analytics tools, then refine tactics to improve engagement, lead quality, and return on investment.

• Build and maintain relationships with industry associations and external partners to expand market presence and strengthen brand credibility.

• Drive practitioner engagement through educational programs, webinars, conferences, and events that showcase product value and differentiation.

• Work closely with regulatory and compliance stakeholders to ensure all promotional content meets applicable medical marketing standards.

• Manage budgets, agency and vendor relationships, and project schedules to keep initiatives on track and within scope. Requirements • Bachelor’s degree in Marketing, Business, Life Sciences, or a related discipline.

• At least 5 years of marketing experience within medical device, ophthalmology, pharmaceuticals, cosmetics, or a similarly regulated industry.

• Demonstrated ability to create product positioning and integrated campaigns that contribute to measurable commercial growth.

• Strong understanding of the eye care market; familiarity with dry eye diagnostics and therapeutic categories is highly valued.

• Excellent communication and presentation skills, with the ability to turn technical or clinical information into clear marketing messages.

• Experience with platforms such as Salesforce, HubSpot, Google Analytics, or similar CRM and marketing technology tools.

• Proven success collaborating across departments while managing multiple priorities in a fast-paced environment.

• Knowledge of digital marketing, B2B marketing, brand-building strategies, and performance measurement best practices. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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