Partnerships Associate Principal
New York City, NYFull-time$65–88K/yrPosted 5 days agoStill listed 4 days ago
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At a glance
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Job overview
Via Transportation seeks a Partnerships Associate Principal to support go-to-market planning and marketing for Via Student Transit. The role researches student transportation markets, customer needs, competitors, and procurement patterns; gathers stakeholder feedback; and develops recommendations for positioning, messaging, and engagement. It also creates targeted outreach, proposal content, and marketing materials in collaboration with internal teams. Telecommuting is permitted.
Skills & qualifications
Skills
Qualifications
Full job description
Position: Partnerships Associate Principal, Via Transportation, Inc. (New York City, NY) - Telecommuting permitted Duties: Conduct market research and analyze student transportation trends, customer needs, competitor offerings, and procurement patterns to support go-to-market recommendations for Via Student Transit. Conduct outreach interviews with school district, county, and nonprofit stakeholders to gather market intelligence and assess transportation needs, challenges, and purchasing considerations. Measure the effectiveness of outreach initiatives and recommend engagement approaches based on customer response data and market insights. Collect and analyze customer feedback and operational requirements from prospective educational organizations to evaluate product-market fit and inform marketing strategies. Analyze market conditions, competitive activity, and customer adoption trends and provide recommendations to improve product positioning and market competitiveness. Develop expertise in the student transportation market and analyze competitive offerings, customer needs, and industry trends to recommend positioning and differentiation strategies for Via Student Transit. Research customer preferences and market demand to develop data-driven messaging, positioning, and communication materials. Build targeted email outreach campaigns targeted at school districts and county departments to increase engagement and awareness amongst school districts and county departments. Analyze solicitation requirements, conduct market and customer research, and prepare Request for Proposal content tailored to organizational needs and procurement objectives. Develop Via Student Transit marketing materials, leveraging technical and emotional messaging. This includes building webinar content, writing blog posts/marketing handouts in collaboration with the Marketing team. Analyze marketing performance data and market research findings to develop recommendations regarding messaging, positioning, value proposition, and marketing initiatives. This involves data driven and story telling capabilities. Partner with internal teams to develop proposals, presentations, and communications materials that effectively communicate Via Student Transit’s capabilities and solutions. Salary: $64,834 to $87,500 Requirements: Bachelor’s Degree or higher (or foreign educational equivalent) in Marketing, Communications, or related field. Two years of experience in the offered position, or in a similar occupation, involving the development and use of business and sales analytics for strategic marketing planning and execution in the transportation or logistics industry. Experience utilizing Salesforce CRM or similar customer relationship management platforms. Telecommuting permitted. Contact: Sharon Lee, SVP, People Operations Via Transportation, Inc. 114 5th Avenue, 17th Floor New York, NY, 20022 (888) 501-7511 [email protected]
Via is an equal opportunity employer.
How this job compares
Set against the 1,205 open Partnerships jobs on Olive Jobs, counted November 4, 2026.
- Pay
- This posting$65–88K/yr
- New York median$155–210K/yr222 salary ranges
- US median$146–198K/yr940 salary ranges
This range's midpoint, $76K, is 58% below the New York median midpoint ($180K) — in the lowest quarter of Partnerships salary ranges in New York.
- Openings
- Olive Jobs lists 279 open Partnerships jobs in New York and 1,205 across the US. 13% of them nationwide are listed as remote or flexible.
- Hiring the most in New York
- JPMorgan Chase8 open
- Ramp8 open
- Google7 open
- Experience
- This posting asks for at least 2 years of experience — less than three in four Partnerships postings that state a minimum ask for (median 7 years, across 991 postings).
- Education
- 209 of the 1,205 open Partnerships jobs (17%) ask for a bachelor's degree or higher.
Counted across the open, public US postings on Olive Jobs on November 4, 2026. Pay medians are the middle values of the low ends and of the high ends of postings that list both ends of a range in the same cadence (a yearly salary or an hourly rate); a range's midpoint is halfway between its ends. Pay and experience figures resting on fewer than 20 postings are left out.
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