Admissions Coordinator

NorthCrest Specialty Care, a 94-bed long-term care skilled nursing community located in Waterloo, IA, is now hiring!

Admissions Coordinator

Make a Difference Every Day – Join Care Initiatives as a vital part of our admissions team!

The Admissions Coordinator drives census growth and payer mix optimization by building strong relationships with referral sources, managing the admissions pipeline end-to-end, and delivering an exceptional intake experience for residents and families. This role blends outside sales, account management, and admissions operations to ensure timely, clinically appropriate placements and high satisfaction.

What You’ll Do & Key Responsibilities:

• Develop and execute weekly market coverage to hospitals, other SNF’s as appropriate, assisted living, home health, hospice, physician practices, and care managers.

• Maintain account plans for priority sources; identify decision makers, typical clinical needs, and barriers; set SMART goals per account.

• Present clinical capabilities, bed availability, and admit criteria; conduct in-service education and case reviews with discharge planners.

• Manage the CRM (or referral log): log activities, track stages, update probabilities, and report pipeline metrics weekly.

• Partner with central intake to verify insurance/benefits and accelerate authorizations for Medicare Advantage and commercial plans.

• Analyze trends (conversion rate, time-to-admit, payer mix) and adjust outreach/messaging to hit monthly and quarterly targets.

• Triage new referrals; ensure complete clinical files; coordinate assessments with nursing/therapy; confirm room readiness.

• Obtain orders and required signatures; collaborate with central intake to expedite transportation

• Guide residents/families through benefits, paperwork, expectations, and financial discussions in coordination with the business office.

• Facilitate interdisciplinary handoff so nursing, therapy, dietary, social services, and housekeeping are aligned before arrival.

• Work closely with DON, MDS, DOR, BOM, RDBD, Director of Market Strategy and SSC to balance clinical appropriateness with payer objectives.

• Maintain compliance with federal and state regulations regarding admissions, privacy (HIPAA), and anti-steering/anti-kickback standards.

• Participate in performance huddles; contribute to QAPI with data on admission barriers, readmissions, and customer feedback.

Qualifications:

• Associate or bachelor’s degree in healthcare, business, marketing, social work, or related field preferred, or equivalent experience.

• Two (2) + years in post-acute admissions, healthcare sales, case management, or discharge planning; long-term care experience preferred.

• Healthcare experience is helpful but not required.

• Proficiency with CRM or referral management systems and Microsoft 365 (Outlook, Excel, Teams).

Why Join Care Initiatives?

• Competitive Compensation: Earn a highly competitive wage.

• Comprehensive Benefits: Eligible employees enjoy robust benefit options including medical, dental, vision, 403(b) retirement savings plan , PTO, and more.

• Referral Bonus Program: Earn cash rewards for referring your friends.

• Tuition Reimbursement: Develop your skills with company paid training and education to take your career to the next level.

• Digital Wallet Access: Get paid as you earn—no more waiting for payday!

Start Your Journey with Us

Apply today and become part of a team where your compassion, dedication, and care truly matter. At Care Initiatives, we’re committed to helping you grow your career while improving the lives of those we serve.

Committed to attracting and retaining a diverse staff, Care Initiatives will honor your experiences, perspectives, and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable, and welcoming.

Care Initiatives is an Affirmative Action and Equal Opportunity Employer. Care Initiatives complies with applicable federal civil rights laws and does not discriminate based on race, color, religion, national origin, age, disability, sex, sexual orientation, gender identity, gender expression, marital status, parental status, genetic information, protected veteran status, or any other characteristic protected by law.