Media Relations Manager (Hybrid)

Media Relations Manager (Hybrid)

Chicago, IL

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people-first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our corporate offices in Chicago for a Media Relations Manager (Hybrid) on our Editorial and Channel Strategy team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.

As a Media Relations Manager, you will promote AMA programs, policies and initiatives through comprehensive strategic communications efforts. Serve as PIO on Advocacy, working closely with manager of communications planning to ensure alignment across Business Units. Secure favorable media placements for AMA. Provide public relations counsel to AMA leaders to position initiatives optimally.

RESPONSIBILITIES:

Pitches and News Releases

• Provides strategic communications message development for key AMA programs and initiatives, particularly for assigned beats. Serves as a counsel to AMA leaders and senior-level staff in developing messaging. Meets regularly with senior leaders of BUs and Advocacy to strategize on communicating about assigned beat areas and other AMA priorities.

• Assists Senior Director Media Relations and Social Media in identifying strategic opportunities for the AMA, including editorial board visits, op-eds, and letters to the editor.

• Works closely with Advocacy and other business units to develop media approaches, pitches, press materials aligned with business priorities for major announcements, issues demanding response, and assigned media beats.

• Writes news releases, backgrounders, talking points, quotes statements, and other editorial content as needed to effectively communicate AMA position on timely issues.

• Builds and maintains relationships with BU and AMA leadership to understand business priorities, anticipate breaking news, manage sensitive media inquiries, and ensure AMA leaders, Trustees, BUs receive appropriate counsel about media implications of their actions, words, and work.

Media Relations

• Leverages relationships with DC reporters to secure media placement for AMA Trustees and other leaders, using the opportunities to advance and promote AMA messages, advocacy and programs.

• Builds robust media opportunities around AMA Trustees and leaders’ travel and speaking appearances, creating a surround sound effect for BU work.

• Serves as a primary liaison between the AMA, its spokespeople, and the media to help communicate AMA policies on timely health/medical issues, and exhibits savvy about when to engage, when to push back, and when to refer reporters away from the AMA.

• Writes news releases, backgrounders, talking points, statements, media pitches, Statepoint articles, letters to the editor, opinion pieces, blog posts, newsletter stories and other editorial content as needed to effectively communicate AMA position on timely issues.

• Develops and nurtures good working relationships with members of the media. Initiates contact with the national media and regional media by scheduling appointments and preparing AMA officers and trustees for interviews/media events.

• Supports senior leadership at events, media opportunities, and speaking engagements.

Media Planning, Monitoring and Targeting

• Uses media management software to target specific media, and to monitor AMA mentions, media placements, ensure the AMA is reaching optimal reporters.

• Uses communications planning software to support calendaring and coordination of tactics and activities.

• Handles incoming media inquiries for assigned beat and as needed, working with BUs and SMEs on to vet each opportunity and executive assistants to coordinate scheduling, drafting briefing.

• Works directly with Social Media to identify proactive media opportunities from social channels and identify media priorities that may be amplified through social media.

May include other responsibilities as assigned

REQUIREMENTS:

• Education: Bachelor's degree required (P1+/M1+)

• Years of experience: 5+ years in journalism, media relations or related field; medical/health/ government media relations experience preferred

• Bachelor’s degree required in in communications, journalism or related discipline

The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.

This role is an exempt position, and the salary range for this position is $87,394-$115,797. This is the lowest to highest salary we believe we would pay for this role at the time of this posting. An employee’s pay within the salary range will be determined by a variety of factors including but not limited to business consideration and geographical location, as well as candidate qualifications, such as skills, education, and experience. Employees are also eligible to participate in an incentive plan. To learn more about the American Medical Association’s benefits offerings, please click here.

We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION