Product Communications Manager, WhatsApp

Summary:

Meta is seeking a highly motivated Product Communications Manager to create awareness and excitement for WhatsApp, one of the world's most widely used messaging platforms. In this role, you will shape how WhatsApp's product innovations are communicated to media, policymakers, and the public, supporting our go-to-market efforts that tell the story of how we are connecting people and businesses everywhere. The ideal candidate is someone who is passionate about technology and business, brings creativity, and writes well. This individual should have a track record of planning and executing announcements, working closely with earned media (reporters and creators), advising and/or executing on social media campaigns, and working cross-functionally across product, marketing, and partners.

Required Skills:

Product Communications Manager, WhatsApp Responsibilities:

1. Develop and execute external communications strategies that advance WhatsApp's reputation across consumer, business, and policy audiences

2. Build and maintain relationships with technology, business media, and creators

3. Craft compelling narratives around WhatsApp product launches, platform milestones, and business messaging growth

4. Prepare spokespeople for media interviews, press events, and public appearances by developing briefing materials, talking points, and Q&A documents

5. Lead proactive and reactive media relations efforts, including drafting press releases, pitches, statements, and op-eds

6. Think through integrated communications across all channels, including owned, earned and social

7. Help shape the tone for WhatsApp to create messaging and tactics that will resonate with target audiences

8. Work directly with Product and Marketing to shape how they can help advance our campaign or narratives

9. Create content such as key messaging, blogs, pitches, and other creative materials that evangelize various announcements and milestones

10. Lead press events, prepare spokespeople, and create briefing materials

11. Collaborate across multiple functions including engineering, product, marketing, content, and communications

12. Implement AI tooling into daily workflows to drive efficiency and speed of impact

Minimum Qualifications:

Minimum Qualifications:

1. 6 years of experience in technology communications or a related field

2. Experience developing and executing communications strategies for consumer technology products or platforms with large-scale user bases

3. Experience managing media relations, including proactive pitching and reactive issues management for complex or high-profile topics

4. Experience writing and editing a range of communications materials including press releases, media pitches, executive talking points, and briefing documents

5. Experience collaborating with cross-functional partners including product, legal, and policy teams to align messaging and execute communications plans

Preferred Qualifications:

Preferred Qualifications:

1. Experience in communications for messaging or platform-related products with global audiences across multiple markets

2. Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

3. Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

4. Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

5. Demonstrated use of AI tools to improve communication workflows, content development, or media monitoring processes

6. Experience managing communications around product launches in international or emerging markets

Public Compensation:

$119,000/year to $171,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].