Director of Web/E-Commerce Development

Description

FULLY ONSITE ROLE in Pinellas County, FL.

This client will not allow remote or hybrid type work schedule due to team uniformity and leadership component. We are looking for an experienced leader to oversee web and e-commerce development initiatives in Largo, Florida. This role blends technical direction, digital commerce expertise, and marketing technology oversight to strengthen online sales performance and customer experience. The ideal candidate will guide development teams, align platform capabilities with business goals, and support the continued enhancement of e-commerce systems.

Responsibilities:

• Lead the strategy, delivery, and ongoing improvement of web and e-commerce development projects across digital channels.

• Manage and mentor developers responsible for building, maintaining, and optimizing online commerce platforms.

• Oversee integration efforts between e-commerce solutions and marketing technology systems to support seamless customer journeys.

• Collaborate with business and technical stakeholders to translate sales and marketing objectives into scalable digital capabilities.

• Contribute hands-on technical insight to platform enhancements, feature development, and architecture decisions when needed.

• Monitor end-to-end online sales workflows to identify opportunities for better functionality, performance, and conversion outcomes.

• Partner with marketing teams to support database-driven campaigns and connected digital commerce initiatives.

• Establish development standards, prioritize roadmaps, and ensure reliable execution of platform updates and enhancements.

Requirements • Proven experience leading web or e-commerce development teams in a fast-paced digital environment.

• Strong knowledge of e-commerce applications and platform operations, including Shopify.

• Familiarity with Ruby on Rails and the ability to support technical decision-making for development initiatives.

• Experience working with marketing technology and database marketing solutions in support of customer engagement.

• Solid understanding of end-to-end online sales delivery, from platform functionality through transaction completion.

• Demonstrated leadership, team management, and cross-functional collaboration skills.

• Ability to balance strategic planning with practical execution across web, commerce, and MarTech priorities. Technology Doesn't Change the World, People Do.®

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