Senior Manager, Brand + Integrated Marketing

Please submit resume by mail to N. Hyland, Caraway Home, Inc.11 W 25th street, Floor 2, New York, NY 10010 Serve as Brand Marketing Manager for Caraway Home, leading brand strategy and cross-functional execution of evergreen marketing initiatives and seasonal campaigns. Translate brandobjectives into strategic campaign briefs, messaging frameworks, and integrated communications plans. Own campaign messaging and ensure consistency across owned, earned, andretail marketing touchpoints. Manage retail marketing initiatives with national retail partners including Costco, Macy's, Target, and Crate & Barrel, overseeing brand consistency acrosstoolkits, signage, digital assets, and co-branded materials; brief and deploy retail image assets for partner launches and in-store activations. Manage day-to-day communications with PRand media agency partners, overseeing messaging alignment, amplification, and reporting. Own communications deliverables including press releases, messaging documents, and presskits. Oversee KPI tracking and internal reporting, including weekly, monthly, and quarterly performance share-outs. Lead brand-led cultural moments and competitive brand initiatives.Partner with Social and Growth/Influencer teams on evergreen creator seeding strategy, and support the Brand Activation lead on influencer mailers and partnership execution.