Field Marketing Manager

About Underline Underline starts with our people. At Underline, we've rapidly built a culture around ownership, trust, community, and innovation. Underline is dedicated to cultivating a growth environment where people feel valued, work with a purpose of mission, are personally rewarded, and are professionally challenged. Are you ready to join this team and transform American communities? Underline was founded in 2019 with a singular mission: to ensure the vibrancy of our nation through building intelligent community infrastructure in a socially equitable manner. We work with American communities to design, finance, and construct open access fiber-optic networks. These networks are critical to secure internet access that's fast, affordable, and fair. As open access networks, this infrastructure is also the essential foundation for distributed healthcare services, new wireless solutions, and resilient infrastructure including modernized water systems and responsible energy creation. Our first two projects are in Colorado Springs and Fountain, Colorado. ## ## About this Position We are looking for a proactive and enthusiastic Field Marketing Manager with 5+ years of experience to join our high-growth marketings department. In this role, you will be responsible for driving new client growth through a mix of marketings outreach, implementing a Champion program and neighborhood event planning and execution. The ideal candidate possesses a professional attitude, thrives in a fast-paced environment, and is highly motivated by structured, performance-based goals. This full-time commitment requires a 40-hour weekly schedule, including some shifts during evenings and weekends as needed to monitor events. ## ## Does this sound like you? - You've run integrated marketing campaigns across paid and unpaid channels and know how to sequence them for lead generation, not just brand awareness. - You build real relationships with community partners like HOAs, Chambers of Commerce, and local VIPs, and you know the difference between a partnership that drives signups and one that just looks good on a sponsorship deck. - You're equally comfortable writing campaign copy and standing in front of a room representing the company. - You track your work back to results and can explain what a dollar of marketing spend actually bought. ## ## What you'd be doing: - Own the quarterly campaign plan across paid channels (print, direct mail, billboards, digital ads) and unpaid channels (eblast/newsletters, organic social), plus grassroots/community programs - Support multi-channel copy and GTM lead-generation activities, writing and coordinating campaign copy across channels and running lead-generation programs in alignment with Sales leaderships territory priorities and capacity - Own Champion program selection and recruitment, vetting, choosing, and signing up which HOAs, Chambers, and VIP contacts become Champions, against the Directors program strategy - Own the strategic relationship with HOAs, Chambers of Commerce, and VIP partners, and own social media strategy that activates Champions and partners to amplify the brand - Own event strategy, objectives, messaging, sponsorship and event vetting (ROI, audience, service area), and overseeing the team execution (materials, swag, giveaways, contact capture) so sales is fully prepared - Own the full materials process (copy, Visual Brand Manager briefs, Asana, approval) spanning campaign, event, and Champion touch points as well as client-lifecycle materials (welcome kits, Champion materials, newsletters) and ensure every touchpoint carries a trackable path to Digital Direct Sign-up - Partner with Sales leadership to equip the field team with the right messaging and assets, and serve as Underlines public-facing representative at business-facing events - Manage public-facing social and review platforms (BBB, Face ook, Instagram, Nextdoor, Chamber profiles) engaging with reviews, testimonials, and comments to protect brand reputation - Synthesize field and competitive intelligence from the Coordinator and Sales team into actionable strategy - Manage monthly marketing expense reporting (tracking and reconciliation), rolling up to the Director for final budget sign-off ## ## Experience we require: - 5+ years of marketing experience spanning both paid and unpaid channels, ideally including direct mail, digital ads, and event or community marketing - Proven experience managing external partnerships (HOAs, chambers of commerce, community organizations, or similar) from prospecting through signed agreement - Strong copywriting and editing skills across formats: campaign copy, social media, email, print - Experience managing budgets, including tracking spend and reconciling against plan - Comfort representing a company publicly at events and in community settings - Experience managing social media and online reputation, including responding to reviews and public comments - Ability to work cross-functionally with sales leadership to align marketing activity with territory and revenue priorities ## ## Bonus points: - Experience in telecom, broadband, or infrastructure marketing - Familiarity with Asana or similar project management tools - Experience building or managing a formal ambassador, champion, or referral partner program - Background in event sponsorship evaluation and ROI analysis - Experience marketing in a regulated or community-facing industry (utilities, municipal services, home services)