Social Media Manager

We build things that last - roofs, relationships, and a reputation earned one job at a time. Now we're looking for a content-first Social Media Manager to take everything happening on our job sites and turn it into organic growth that converts. ------------------------------------------------------------------------ What You'll Own - Manage and grow all social channels - Instagram, Facebook, TikTok, LinkedIn, and YouTube - with a focus on organic reach - Build and execute a monthly content calendar showcasing our work, our people, and our expertise - Shoot, direct, and edit short-form video content for Reels, TikToks, and YouTube Shorts - start to finish - Design on-brand graphics, stories, and post layouts - Write compelling captions with SEO-optimized copy and CTAs that drive engagement and leads - Monitor and actively engage with followers - comments, DMs, and reviews - to build a loyal community - Stay current on algorithm shifts, trending audio, and emerging formats and adapt fast - Coordinate with field crews to capture authentic, in-the-moment jobsite content - Track and report on KPIs monthly: follower growth, reach, impressions, engagement rate, and lead attribution - Run A/B tests on content formats, posting times, and copy to continuously improve performance ------------------------------------------------------------------------ Requirements - 2+ years managing social media for a brand or agency - Proven organic growth track record - bring the numbers - Video editing proficiency (CapCut, Adobe Premiere, DaVinci Resolve, or similar) - Graphic design skills (Canva, Photoshop, or Adobe Express) - Deep understanding of Instagram, TikTok, Facebook, and LinkedIn algorithms - Ability to create content in fast-paced, outdoor jobsite environments - Understanding of YouTube SEO and long-form caption strategy - Proficient with Meta Business Suite, TikTok Analytics, and similar tools - Strong written communication skills with the ability to develop and maintain brand voice - Self-starter who owns their deadlines without micromanagement ------------------------------------------------------------------------ Bonus Points - Experience in construction, roofing, trades, or home services - Photography skills or drone footage experience - Paid social experience (Meta Ads, TikTok Ads) - Google review and reputation management experience - Knowledge of Google Analytics / GA4 ------------------------------------------------------------------------ What We Offer - Competitive salary commensurate with experience ( 42-46K - bonuses available) - Health benefits - Mileage reimbursement for jobsite visits - Creative autonomy to build a social presence from the ground up - Direct access to leadership - your ideas get heard - Real growth potential as the company scales