Marketing Analyst

Description

We are seeking a data-driven Marketing Analyst to join our team. The Marketing Analyst will be responsible for collecting, analyzing, and interpreting marketing data to provide actionable insights that improve campaign performance, customer engagement, and overall business results. This role works closely with marketing, sales, and leadership teams to measure effectiveness, identify trends, and support strategic decision-making.

Key Responsibilities

• Analyze marketing campaign performance across digital and traditional channels, including email, social media, paid advertising, website traffic, and lead generation.

• Develop and maintain reports, dashboards, and KPIs to track marketing effectiveness and ROI.

• Monitor customer behavior, market trends, and competitive activity to identify opportunities for growth.

• Gather, clean, and interpret data from multiple sources, including CRM systems, marketing automation platforms, web analytics tools, and databases.

• Provide recommendations to optimize marketing strategies, audience targeting, and campaign performance.

• Conduct ad hoc analyses and present findings to stakeholders in a clear and actionable manner.

• Partner with cross-functional teams including marketing, sales, finance, and operations to support business objectives.

• Measure customer acquisition, retention, engagement, and conversion metrics.

• Assist with forecasting, budgeting, and marketing performance planning.

• Ensure data accuracy and maintain reporting integrity across platforms.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, Economics, Data Analytics, or a related field.

• 2+ years of experience in marketing analytics, business intelligence, digital marketing, or a related analytical role.

• Strong analytical and problem-solving skills with the ability to translate data into business insights.

• Experience with reporting and visualization tools such as Tableau, Power BI, Looker, or Google Data Studio.

• Proficiency in Microsoft Excel, including pivot tables, formulas, and data analysis functions.

• Experience working with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Pardot.

• Familiarity with web analytics platforms, including Google Analytics.

• Strong communication and presentation skills.

• Ability to manage multiple projects and deadlines in a fast-paced environment.

Key Performance Indicators (KPIs)

• Campaign ROI

• Lead generation performance

• Conversion rates

• Cost per lead/customer acquisition cost

• Website traffic and engagement metrics

• Marketing-sourced pipeline and revenue

• Customer retention and engagement metrics

Requirements

Preferred Qualifications

• Experience with SQL and database querying.

• Knowledge of A/B testing methodologies and performance measurement.

• Understanding of customer segmentation, attribution modeling, and marketing funnels.

• Experience supporting B2B and/or B2C marketing initiatives.

• Exposure to predictive analytics or statistical modeling.

Innovation starts with people.®

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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