Recruitment Communications Manager / Communications Manager I

Working/Functional Title Recruitment Communications Manager ### Position Summary The top-ranked College of Education is seeking an innovative Recruitment Communications Manager who is excited to blend creativity, strategy and data to help future Spartans discover their path at the MSU College of Education. From developing email journeys and lead nurture campaigns to supporting digital advertising, this role plays a key part in shaping how prospective students experience and engage with the College of Education. This role will leverage the Slate platform to send emails to prospective students in the application pipeline, standardize and optimize college efforts, and provide strategic guidance to programs. In addition, this role will create and manage advertising campaigns that support recruitment and enrollment goals. This position offers opportunities to recommend strategies, test new approaches and help shape college-wide recruitment marketing practices. The MSU College of Education is a community of students, educators and researchers prepared to meet the challenges of education and kinesiology. Our vision is to be a preeminent college of education at a land-grant university. As an integral part of our Communications team's efforts in advancing the College of Education's mission and vision, the ideal candidate will be a creative self-starter who takes initiative, yet works collaboratively within a team of college stakeholders. The ideal candidate will be committed to staying current on platforms, trends, technologies and best practices related to enrollment communications and marketing. Key Responsibilities and Functions -Lead the development and strategic direction of drip campaigns and lead nurture strategies for program-based recruitment efforts -Create, standardize and optimize email automation activities in our customer relationship management (CRM) platform -Conceptualize, launch and track lead generation, email drip/nurture campaigns -Analyze reporting and identify trends to recommend continuous improvements -Collaborate with program directors and the Communications team to keep associated program web pages updated with relevant information while enhancing search engine optimization and accessibility -Coordinate and support paid advertising efforts, including researching effective channels to achieve objectives, placing advertising buys, monitoring performance and recommending improvements -Assist with the development and coordination of marketing and advertising materials, ensuring alignment with MSU and College of Education branding guidelines -Support Zoom webinar scheduling and set-ups -Other duties as assigned The successful candidate will join a dynamic Communications team that values innovation, experimentation and continuous improvement. While recruitment communications are the role's primary focus areas, team members have regular opportunities to contribute and collaborate on storytelling, social media, publications, podcasts, videos and other strategic initiatives. The successful candidate must be comfortable working independently and as part of a team. The successful candidate must also be able to work in a fast-paced environment, including balancing multiple projects and requests at once. College/Institutional Impact The role contributes directly to how Michigan State University and the College of Education are represented to prospective/current students, alumni and the public. Thoughtful, accurate and engaging content helps build connection and trust, while errors may negatively impact reputation and judgment. Unit Structure & Expectations This position reports to the Senior Director of Communications for the MSU College of Education and works closely with multiple individuals and teams across the College of Education. The hybrid position requires at least two (2) days