Creative Director, Brand & Packaging

Description About the Company Marks is a consumer experience agency creating engaging moments across the entire brand spectrum-from brand design and packaging to content and consumer connections. Rooted in a deep understanding of human behavior, we help brands win in an age of constant change. We are a global, collaborative network of 1,900+ team members across 25+ studios and 20+ countries, partnering with some of the world's most recognized brands to solve complex business challenges through design, strategy, and craft. About the Role As Creative Director, Brand & Packaging Design, you'll lead the creation and evolution of brand systems that are strategically sharp, creatively distinctive, and built to thrive in the real world. You bring deep expertise in brand identity and packaging design, but your thinking doesn't stop at the pack. You understand how an idea becomes a connected brand experience across packaging, retail, digital, social, content, campaigns, and beyond. You'll set the creative vision, lead multidisciplinary teams, and partner closely with Strategy and Client Services to turn business challenges into powerful creative opportunities. You'll guide projects from early strategic thinking through design development, production, and activation-ensuring the original idea gets stronger, not diluted, as it comes to life. You're a confident client partner, an inspiring team leader, and a champion of exceptional craft. You know when to challenge, when to listen, and how to bring people together around a clear creative vision. Role Expectations Creative Vision & Brand Leadership - Set and champion the creative vision for brands across identity, packaging, and the broader consumer experience. - Translate strategy, consumer insight, culture, and business objectives into distinctive creative ideas and brand systems. - Think beyond individual executions to create ownable, scalable brand worlds with clear principles for how they behave. - Protect the core idea from concept through execution, ensuring creative integrity across every expression of the brand. - Know when to preserve brand equity, when to evolve it, and when to challenge conventions entirely. Brand Systems & Omnichannel Thinking - Lead the creation of holistic brand systems designed to work across packaging, retail, shopper, digital, social, content, campaigns, and emerging channels. - Bring deep expertise in CPG and packaging design, including portfolio architecture, shelf impact, consumer navigation, and the realities of bringing packaging to market. - Guide teams in translating core brand equities into flexible visual and verbal systems - Connect the right disciplines and specialists from strategy and copy to photography, CGI, motion, production, and engineering, to build richer brand experiences. - Ensure systems are both creatively ambitious and practical enough to scale. Client Leadership & Strategic Partnership - Serve as a trusted creative authority and senior partner to clients. - Lead presentations, workshops, and creative conversations with clarity, confidence, and a compelling point of view. - Understand the client's business deeply enough to challenge briefs, reframe problems, and identify opportunities beyond the immediate ask. - Navigate feedback constructively, balancing client objectives with consumer needs and creative ambition. - Partner with Strategy and Client Services to shape stronger briefs, approaches, and creative narratives. Team Leadership & Creative Excellence Lead and inspire multidisciplinary creative teams, establishing clear direction while creating space for others to do their best work. Develop Designers, Design Directors and other creative roles through coaching, feedb