Manager, Sales Strategy & Planning

Your Opportunity as the Manager, Sales Strategy & Planning The Manager, Sales Strategy & Planning owns the customer planning story, performance enablement, and cross-functional alignment for assigned customers or channel. This role serves as a strategic business partner to Sales, helping to identify and activate SBA opportunities into customer-specific actions, recommendations and decision-ready planning deliverables. The position is responsible for enabling high-quality customer plans, capturing customer forecast assumptions, enabling consensus discussions, business reviews, and growth recommendations through strong process leadership and cross-functional influence. Location: JM SmuckerCorporate Offices in Orrville, Ohio Work Arrangements: Hybrid - onsite during core weeks as determined by the Company (estimated up to 9 days a month); adjusted as the need requires. Intermittent business travel may be required. In this role you will: Customer Strategy Planning - Own the internal customer planning story for assigned customers or channels, including performance, risks, opportunities, actions, and follow-through. - Support annual planning, Joint Business Planning (JBP), customer business reviews, customer planning cycles, and strategic growth initiatives. - Translate SBA priorities into customer-specific actions, recommendations, and planning assumptions that connect account-level decisions to the broader SBA, channel, or business plan. - Facilitate prioritization discussions and planning trade-offs in partnership with Sales and cross-functional stakeholders. Business Performance Management - Use data to explain performance, identify risks and opportunities and recommend action for assigned customers or customer portfolios. - Support gap-solving and prepare clear updates or recommendations for planning, consensus, Stage Gate, resets, and customer decisions. - Develop data-driven recommendations that support customer outcomes and enterprise objectives. - Track customer scorecards, risks, opportunities, innovation performance, promotion results, and progress against plans. Cross-Functional Coordination - Engage with partners across Sales, Brand Marketing, Category Analytics, Revenue Growth Management, Finance, Supply Chain, Marketing Operations, and other functions to solve customer or plan issues. - Facilitate planning discussions to ensure key stakeholder alignment across customer priorities, investments, execution plans, and key decisions. - Drive accountability for planning actions, open issues, and business commitments. - Ensure customer planning deliverables are clear, decision-ready, and connected to business priorities. Decision Support & Influence - Frame alternatives, trade-offs, implications, and recommendations to enable better customer planning and Sales decisions. - Help stakeholders navigate ambiguity, competing priorities, and changing business conditions. - Support forecasting and planning processes by validating assumptions and escalating issues to the appropriate decision owner. - Apply standard planning governance while adjusting recommendations to meet customer-specific needs. Contributing to Organizational Growth & Culture Coach Associate Managers and project team members as appropriate. Share planning best practices and customer-specific learnings across the organization. Model planning discipline, commercial judgment, collaboration, and an ownership mindset. Respect all individuals, support efforts for diversity and inclusion, and recognize value i