Product Marketing Manager, Engage

ABOUT SINCH Sinch is pioneering the way the world communicates. More than 150,000 businesses - including Google, Uber, Paypal , Visa, Tinder, and many others - rely on Sinch's Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email. Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey. At Sinch we "Dream Big", "Win Together", "Keep it simple", and "Make it Happen". These values are our foundation! DESCRIPTION We're looking for highly capable, action-oriented Product Marketing Manager to lead the go-to-market strategy for key products within our communications portfolio (i.e. Email, RCS or Platform). In this role, you'll be the bridge between Product, Growth, and the customer - turning technical capabilities into clear value, building content that helps users succeed, and ensuring our launches and messaging land with impact. Whether you are an expert in RCS/Conversational Messaging or Email Marketing technology, you will own product storytelling and GTM execution for a critical part of the Sinch business. What You'll Own & Do Product Storytelling & Content Creation - Create high-quality product content: how-to guides, demos, videos, feature explainers, product blogs, and release notes. - Maintain and expand the Product Updates section of the website. - Partner with Growth to build conversion-focused landing pages, product resources, and keyword-aligned messaging. - Ensure all website and landing page content is clear, accurate, and aligned with the product narrative. Go-to-Market Execution - Build GTM briefs, messaging frameworks, and launch plans for all product releases. - Drive execution for PLG launches and feature rollouts (copy, assets, comms, internal alignment). - Support ecosystem partners with GTM materials and product messaging. Customer & Market Insight - Define and refine ICPs for each product and segment. - Conduct competitive research and translate insights into messaging, differentiation, and content updates. - Build a simple, reliable "truth layer" for the marketing team that centralizes product facts, positioning, competitors, and customer insights . Pricing, Packaging & Comms - Support pricing and packaging improvements with customer, competitive, and product insights. - QC all customer communications to ensure product clarity and consistency. - Sales & ABM Enablement - Create lightweight but effective sales enablement: battlecards, one-pagers, demo scripts, competitive comparisons. - Support regional ABM campaigns with ICP insights, hooks, angles, and narrative direction. Cross-Functional Collaboration - Work closely with Product for launch readiness and roadmap alignment. - Coordinate with Central PMM to maintain messaging consistency. - Partner with CRO and Growth teams to optimize product pages and trial-to-paid flows. REQUIREMENTS - 3-5+ years in Product Marketing for a SaaS or PLG product. - Strong writing and content-creation skills - you enjoy making how-tos, videos, and product explainers. - You're hands-on, scrappy, and fast - capable of owning both strategy and execution. - Experience with GTM planning, messaging frameworks, ICPs, and positioning. - Ability to distill complex product capabilities into simple, compelling value. - Comfortable working cross-functionally and driving clarity in ambiguous environments. - Success Looks Like - Clear, compelling product messaging across the website and campaigns. - Product launches that drive measurable activation and adoption. - A steady stream of helpful product content that improves PLG conversion. - A clear "truth layer" that keeps Marketing and Sales aligned. - S rong differentiation in competitive spaces and within organization OUR HIRING PROCESS We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel. We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.sinch.com/careers/{rel="noopener noreferrer" target="_blank"} . No matter who you are, we hope you find an exciting path forward - hopefully with us! Benefits - STAY HEALTHY : We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants. - CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health. - SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants. - TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation. - PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support. - WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters. - MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice. Salary: The annual starting salary for this position is between $100,000 - $120,000. Factors which may affect starting pay within this range may include geography/ market , skills, education, experience, and other qualifications. This role will be accepting applications until February 28, 2026 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.Please Apply at: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjUxOTcxLjg3NjBAc2luY2hjb21wLmFwbGl0cmFrLmNvbQ{rel="noopener noreferrer" target="_blank"}