Digital Product Manager

Job Description

Key Responsibilities Product Ownership

• Own and manage the DTC product backlog, ensuring alignment with customer needs, market trends, and business priorities.

• Collaborate with stakeholders to refine requirements and prioritize features that deliver the greatest impact.

• Define clear user stories, acceptance criteria, and work with engineering to deliver high-quality solutions.

• Partner with the Product team to configure and launch new discount and product codes, ensuring accurate implementation across the DTC digital experience. Customer and Market Focus

• Conduct research to understand customer behavior, pain points, and market opportunities.

• Translate data insights into actionable product initiatives to improve customer satisfaction and retention.

• Partner with marketing to optimize the performance of key landing pages and conversion funnels. Execution and Delivery

• Partner with UX/UI designers to deliver user-friendly and visually appealing experiences.

• Collaborate with engineering and QA teams to ensure timely and high-quality delivery of product releases.

• Maintain a testing roadmap, supporting and implementing A/B experiments to validate hypotheses and inform decisions. Cross-Functional Collaboration

• Serve as the primary point of contact for product updates, release plans, and new initiatives.

• Communicate progress, outcomes, and key learnings with stakeholders at all levels.

• Work closely with analytics teams to measure performance and identify areas for improvement.

• Partner with the SEO team to identify and act on site performance opportunities, ensuring product decisions support organic visibility and technical SEO best practices.

Skills and Requirements

• 4+ years Digital Product Manager / Product Owner experience -ECOMMERCE EXperience

• B2C / consumer-facing digital product experience

• Experience owning/managing a product backlog

• Writing user stories + acceptance criteria

• Experience partnering directly with Engineering + QA

• Agile environment experience

• JIRA, Trello or similar product/project management tool

• Strong analytics/data-driven product decision making

• Google Analytics or similar

• Understanding of customer journeys + marketing/conversion funnels

• Experience with landing page / digital experience optimization

• Working knowledge of UX/UI + consumer behavior

• Experience working across multiple digital platforms/systems

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].