Director of Performance Marketing (Massachusetts Relocation)

THIS ROLE WILL BE BASED OUT OF MARLBOROUGH, MA WITH RELOCATION PACKAGES AVAILABLE. INTERESTED CANDIDATES MUST BE ABLE TO MAKE THE COMMUTE ALREADY, OR WILLING TO RELOCATE, TO BE CONSIDERED. Our retail client is seeking a high-impact Director of Performance Media to lead performance media strategy and execution across paid digital channels. This role will support customer acquisition, member engagement, retention, and e-commerce growth objectives through effective media planning, activation, measurement, and optimization. The Director will oversee media across paid search, paid social, YouTube, programmatic display, mobile marketing, and emerging digital channels. This leader will also oversee mobile push capabilities, ensuring that paid and owned digital channels work together to deliver measurable business outcomes.The ideal candidate is a data-driven, growth-oriented leader with deep digital media expertise and demonstrated experience managing significant media budgets ($40M+), agency partners, platform relationships, and high-performing teams. This position requires strong cross-functional collaboration with Integrated Marketing, Membership, E-commerce, Product, Analytics, Creative, Merchandising, Technology, and external agency partners.This is an exciting opportunity to join the organization at a time of growth and help shape the strategic direction of their media efforts in direct partnership with senior executives. This is a a full-time, direct hire position, that will be hybrid onsite Tues-Thurs at their office in Marlborough, MA. Relocation packages available for those not local to the area. Key ResponsibilitiesStrategy and Leadership-Develop and lead the digital performance media strategy in support of established revenue, margin, e-commerce, customer acquisition, member engagement, and retention goals.-Provide strategic recommendations on media investment, audience strategy, channel mix, campaign sequencing, and optimization opportunities.-Translate enterprise and marketing priorities into actionable annual and mid-term media strategies, investment plans, channel roadmaps, and test-and-learn agendas.-Lead the execution and ongoing optimization of digital marketing programs, ensuring alignment with the broader marketing and customer strategy.-Partner with Integrated Marketing, Membership Marketing and other cross-functional leaders to develop cohesive, full-funnel campaigns across paid, and owned touchpoints.-Establish effective operating practices, governance, and performance standards across internal teams, agencies, and external partners.-Communicate strategies, results, insights, risks, and investment recommendations to senior marketing and business leaders.Paid Digital Media-Lead media planning, buying, activation, testing, and optimization across Google, Meta, YouTube, programmatic platforms, and other existing and emerging digital channels.-Oversee significant media budgets and ensure investments are allocated effectively against business priorities, target audiences, and expected outcomes.-Identify opportunities to expand media capabilities through new platforms, audience strategies, creative formats, partnerships, and emerging technologies.-Partner with Creative and Integrated Marketing teams to develop channel-appropriate creative strategies and improve creative performance.-Ensure campaigns follow appropriate brand, privacy, data-use, platform, and operational requirements.Mobile Marketing-Oversee the mobile push strategy, roadmap, governance, and team, using the channel to strengthen member engagement, loyalty, and incremental sales.-Establish audience, frequency, prioritization, and testing frameworks that balance business performance with the member experience.Measurement and Optimization-Partner with Analytics to define success metrics and evaluate performance using measures such as ROAS, incremental ROAS, customer acquisition cost, conversion, engagem