Associate Media Manager, Brand

Brand: Post Consumer Brands

Categories: Marketing

Locations: Lakeville, Minnesota

Position Type: Regular Full-Time

Remote Eligible: No

Req ID: 32192

Job Description

Business Unit Overview

Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company's portfolio includes beloved brands such as Honey Bunches of Oats™, PEBBLES™, Grape-Nuts™ and Malt-O-Meal™ cereal and Peter Pan™ peanut butter, as well as Rachael Ray® Nutrish™, Kibbles 'n Bits™ and 9Lives™ dog and cat food. Post also provides private label solutions to customers in pet food, cereal, nut butters and granola. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn (http://linkedin.com/company/postconsumerbrands/) or Facebook (https://www.facebook.com/pages/Post-Consumer-Brands/1919490918137560/) for the latest news.

Location Description

Post Consumer Brands corporate headquarters in Lakeville, Minnesota, is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.

Responsibilities

Post Consumer Brands is seeking an Associate Media Manager, Brand to help build and execute data driven digital marketing programs across all media channels. Planning, measuring and optimizing media programs is a key part of this role. Proven ability to drive results. Being comfortable with data and ambiguity will be important as you are helping shape a new capability.

Work Location: Hybrid, 3 days per week in Lakeville, MN office.

Responsibilities and Accountabilities

Media Planning

• Responsible for management of day-to-day communication with external agency partners to support the launch of new media programs across brands

• Support media campaign planning, activation, and optimization across all media tactics

• Plan media budgets across a wide variety of media channels including national and retail TV, OLV, display, social media, promo, search and in-store

• Lead media capabilities evaluations and provide recommendations for future spend

Media Measurement

• Outline measurement goals for media spend across media partners

• Translate data into actionable insights, identifying opportunities and risks

• Assess media performance on key traditional and e-commerce metrics metrics (ROAS, iROAS, influenced sales) and communicate impact of programs by brand to the broader organization

• Monitor daily pacing and performance across national and retail media partners, offering analysis and optimizations to brand media managers

• Responsible for aggregating all partner level performance reports, communicating key themes and optimizations to cross-functional partners

• Pull ad hoc reports for brand media managers to showcase media effectiveness

Creative Strategy

• Help lead creative approach and execution for paid media across multiple media channels

• Support creative process flow for national media: initial requests, feedback, internal & external reviews, deployment

• Lead process for creative optimizations & testing strategies, including A/B testing

Strategic Collaboration

• Work with cross-functional teams including Brand, Sales, & MarComm

• Combine brand insights with sales priorities & deploy into media investments

• Partner closely with agency to define and deliver on campaign KPIs, closely monitoring programs

• Educate partners on the changing landscape of digital & retail media

Qualifications

Education

• BA required. Marketing, Communications, or Journalism preferred.

Experience

• 2-5 years marketing, media planning, and/or strategy experience

• Ecommerce experience required

• Digital experience on agency or client side required

• Great attitude : realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them

• Transparency : are direct, factual, and straight-forward

• Flexibility : ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions

• Critical thinker with strong, proven analytical skills

• Detail oriented with excellent organizational skills

• Experience in multiple digital media channels, search, programmatic and social experience preferred

• The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities

• Excellent written, communication, and presentation skills

The pay range for this position is $70,386 - $98,541 per year.

Post Consumer Brands is seeking an Associate Media Manager, Brand to help build and execute data driven digital marketing programs across all media channels. Planning, measuring and optimizing media programs is a key part of this role. Proven ability to drive results. Being comfortable with data and ambiguity will be important as you are helping shape a new capability.

Work Location: Hybrid, 3 days per week in Lakeville, MN office.

Responsibilities and Accountabilities

Media Planning

• Responsible for management of day-to-day communication with external agency partners to support the launch of new media programs across brands

• Support media campaign planning, activation, and optimization across all media tactics

• Plan media budgets across a wide variety of media channels including national and retail TV, OLV, display, social media, promo, search and in-store

• Lead media capabilities evaluations and provide recommendations for future spend

Media Measurement

• Outline measurement goals for media spend across media partners

• Translate data into actionable insights, identifying opportunities and risks

• Assess media performance on key traditional and e-commerce metrics metrics (ROAS, iROAS, influenced sales) and communicate impact of programs by brand to the broader organization

• Monitor daily pacing and performance across national and retail media partners, offering analysis and optimizations to brand media managers

• Responsible for aggregating all partner level performance reports, communicating key themes and optimizations to cross-functional partners

• Pull ad hoc reports for brand media managers to showcase media effectiveness

Creative Strategy

• Help lead creative approach and execution for paid media across multiple media channels

• Support creative process flow for national media: initial requests, feedback, internal & external reviews, deployment

• Lead process for creative optimizations & testing strategies, including A/B testing

Strategic Collaboration

• Work with cross-functional teams including Brand, Sales, & MarComm

• Combine brand insights with sales priorities & deploy into media investments

• Partner closely with agency to define and deliver on campaign KPIs, closely monitoring programs

• Educate partners on the changing landscape of digital & retail media

Education

• BA required. Marketing, Communications, or Journalism preferred.

Experience

• 2-5 years marketing, media planning, and/or strategy experience

• Ecommerce experience required

• Digital experience on agency or client side required

• Great attitude : realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them

• Transparency : are direct, factual, and straight-forward

• Flexibility : ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions

• Critical thinker with strong, proven analytical skills

• Detail oriented with excellent organizational skills

• Experience in multiple digital media channels, search, programmatic and social experience preferred

• The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities

• Excellent written, communication, and presentation skills

Post Holdings provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)