Content Strategist

Job Description

Strengthening and empowering all of the communities we serve.

Advance Local is seeking a Content Strategist who is a versatile content creator and project leader responsible for planning, producing, publishing, and evaluating content developed by Headline Studio for internal and external clients, with particular emphasis on content serving jewelry buyers, designers, and retailers.

Working across print, digital, social, video, and emerging media, the Content Strategist contributes to every stage of the content lifecycle. This position will handle a broad range of assignments, including devising content plans to address business goals and audience needs; building content calendars and publication schedules; creating and managing content across multiple media; coordinating production resources; and using audience insights to refine future work.

This is a remote position with occasional travel to New York City required, so our ideal candidate will be located within the tri-state area.

The base salary range for this position is $70,000 - $75,000 annually.

What you’ll be doing:

• Devise content plans and programs that fulfill clients’ business objectives and meet the needs of the target audience.

• Create and publish original content in multiple media formats, including blog items, newsletter articles, infographics, social media posts, marketing copy, podcasts, photos, and videos.

• Develop content calendars and production schedules. Work closely with other stakeholders to keep projects on track and on budget.

• Oversee printers, freelance page designers, photographers, and other artists, ensuring that their work meets specifications and is delivered on time at the expected cost.

• Place orders with contractors and vendors. Process and maintain records of vendor contracts. Track and authorize invoices for payment. Assist the business team in keeping complete, timely records of expenses.

• Uphold rigorous standards for content quality and integrity, making sure that all work is fair, accurate, and ethically produced.

• Monitor content performance using metrics such as digital page views and clicks. Use audience insights to refine content strategy. Prepare and present reports to internal and external stakeholders.

• Maintain productive relationships with internal and external clients, helping translate business objectives into effective content solutions.

Our ideal candidate will have the following:

• Bachelor’s degree in communications, business, marketing, English, or a related field.

• A minimum of one to three years of experience in content creation, content strategy, digital marketing, or journalism.

• Strong copywriting, visual, editing, and presentation skills, with the ability to articulate ideas comfortably in multiple forms of media.

• Proven ability to optimize content for search engines and social placement.

• Proven ability to collaborate with creative and business stakeholders, including journalists, editors, artists, sales and marketing managers, production specialists, and financial analysts, and achieve success within established budgets.

• Excellent project management skills, with experience managing complicated workflows and tight deadlines.

• Self-starter with the ability to guide an opportunity from an original idea through planning, execution, and refinement.

• Demonstrated curiosity and willingness to learn unfamiliar subject matter quickly.

• Working knowledge of Microsoft Office, content management systems such as WordPress, measurement packages such as Google Analytics, and generative AI tools such as Microsoft Copilot or Claude. Familiarity with Adobe Photoshop and InDesign is a plus.

• Ability to work flexible work schedules including nights, weekends and holidays if needed.

Additional Information

Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, flexible spending accounts, fertility assistance, a substantial 401k plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

Headline Studio, the in-house content marketing agency for Advance Local Media, combines first-hand consumer insights with journalistic expertise to create engaging and inspiring content for brands. We then distribute strategically to drive action and deliver comprehensive marketing solutions.

Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com.

Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance Originals, Advance Recruitment, Advance Travel & Tourism, BookingsCloud, Catalyst IQ, Cloud Theory, Fox Dealer, Hoot Interactive, Search Optics, Subtext.

Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.

Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.