Manager Analytics Enablement

V2Soft is a global leader in IT services and business solutions, delivering innovative and cost-effective technology solutions worldwide since 1998. We have We have headquartered in Bloomfield Hills, MI and have 16 offices spread across six countries. We partner with Fortune 500 companies to address complex business challenges. Our services span AI, IT staffing, cloud computing, engineering, mobility, testing, and more. Certified with CMMI Level 3 and ISO standards, V2Soft is committed to quality and security. Beyond our work, we actively support local communities and non-profits, reflecting our core values. Join us to be part of a dynamic and impactful global company! Please visit us at www.V2soft.com to know more.Role Overview The Manager, Performance and Analytics -- Analytics Enablement is responsible for leading digital analytics implementation and enablement initiatives across client and internal teams, with a primary focus on tag management, measurement architecture, data quality, and analytics platform enablement. This role will lead and supervise projects involving the implementation, configuration, governance, and validation of digital measurement solutions, primarily using Adobe Experience Platform (AEP) Tags / Adobe Launch. The Manager will partner with analytics, technology, media, experience, and client teams to translate business measurement requirements into scalable and reliable technical implementations. A strong understanding of Adobe Customer Journey Analytics (CJA) and Adobe Analytics is essential, as this role is responsible not only for enabling data collection but also for validating that implementations produce accurate, usable data for downstream reporting, analysis, and activation. The ideal candidate combines strong technical knowledge with project leadership and consulting skills. They should be comfortable moving between business requirements, solution design, implementation oversight, quality assurance, troubleshooting, and communication with technical and non-technical stakeholders. Responsibilities Lead and supervise analytics enablement and implementation projects, with a primary focus on digital measurement and tag management using Adobe Experience Platform Tags (Adobe Launch). Translate business, marketing, and measurement requirements into scalable analytics implementation and tagging strategies. Define and oversee tagging architectures, data layers, event tracking, variables, rules, extensions, and related implementation standards across websites and digital experiences. Partner with developers and technology teams to define data layer requirements and technical specifications required to support analytics implementations. Provide technical guidance and quality oversight throughout the implementation lifecycle, from requirements gathering and solution design through development, QA, deployment, and post-launch validation. Establish and maintain tag management governance, including naming conventions, documentation standards, development workflows, publishing processes, access controls, and implementation best practices. Use Adobe Analytics and Adobe Customer Journey Analytics (CJA) to validate implementations and confirm that collected data accurately reflects expected customer behaviors and measurement requirements. Develop and oversee comprehensive quality assurance and validation processes for analytics implementations, identifying data collection issues and working with development and analytics teams to resolve them. Troubleshoot complex tagging and data collection issues across browser, tag management, analytics, and data layer environments. Evaluate existing implementations and identify opportunities to improve data qu