Senior Director, Franchise Strategy & Transformation

Job Description

The Senior Director, Franchise Strategy & Transformation leads the South Region long-range planning and transformation agenda, connecting the multi-year LRP to the annual JBP through a focused portfolio of strategic initiatives, new capabilities, and operating-model changes. The role identifies future growth pools and the capabilities required to unlock the South Region’s next chapter of growth, then works with Coca-Cola United and priority South Region Mainstream bottlers to design, test, embed, and scale new ways of working. The role has direct regional ownership of de-averaging, eCommerce, and digital, including digital merchandising, and leads the associated strategy, business cases, capability building, adoption, and value realization. The Senior Director partners with Operations, Commercial, RTM & FSOP, Intelligence, and bottler leaders to integrate successful capabilities into core business plans and operating routines. Core-business and bottler leaders retain accountability for sustained business delivery once capabilities are embedded and scaled.

What You’ll Do for Us

• Lead the South Region long-range planning process, building the strategic fact base, identifying future growth pools, framing where-to-play and how-to-win choices, and translating approved choices into a sequenced multi-year roadmap.

• Connect the LRP to the JBP by converting multi-year priorities into annual initiatives, capability milestones, investment requirements, named owners, and measurable business outcomes.

• Own the South Region transformation capabilities, establishing clear priorities, business cases, stage gates, interdependencies, resource recommendations, risks, and measures of adoption and value realization.

• Lead the South Region de-averaging agenda, partnering with Marketing, Intelligence, RGM, Commercial, and Operations to differentiate choices by consumer, market, geography, channel, customer, occasion, and outlet opportunity.

• Lead the South Region eCommerce capability agenda with bottler partners, defining the consumer, media, commercial, customer, data, execution, and operating-model capabilities required and integrating priorities into relevant business and customer plans.

• Lead the regional digital capability agenda, including digital merchandising, translating enterprise capabilities into practical South Region and bottler applications that improve customer engagement, selling routines, outlet execution, decision-making, and performance management.

• Build capabilities jointly with Coca-Cola United and priority Mainstream bottlers through capability assessments, future-state design, pilots, training, tools, routines, and change plans that enable sustained bottler ownership.

• Develop quantified business cases and value hypotheses for transformation priorities, including expected growth, productivity, capability, investment, and adoption outcomes.

• Lead initiatives from concept through pilot and scale, establishing clear success criteria, governance, milestones, decision rights, and corrective actions when adoption or value realization is off track.

• Establish transition plans for successful capabilities, including receiving-owner readiness, operating routines, measures, resources, and governance required for sustained ownership within Operations, Commercial, RTM & FSOP, or another appropriate core-business function.

• Maintain active partnerships with bottler and South Region leaders, ensuring transformation priorities reflect market realities and that frontline learning improves strategy, capability design, and scaling decisions.

• Codify successful approaches into practical playbooks and support replication across relevant United and Mainstream bottler markets while allowing for local adaptation.

• Recommend when initiatives should be accelerated, redesigned, transferred, or stopped based on strategic fit, adoption, business impact, and resource requirements.

• Provide clear recommendations to the Vice President, Franchise Leadership on strategic choices, transformation priorities, investment trade-offs, capability gaps, and risks requiring leadership action.

Qualifications & Requirements

• Bachelor’s degree required; MBA or advanced degree preferred.

• 10 or more years of experience across franchise leadership, commercial strategy, operations, digital, eCommerce, strategy, or transformation roles in a CPG, beverage, retail, or similarly complex system.

• Demonstrated success leading long-range planning and translating multi-year strategic choices into annual business plans, sequenced initiatives, investments, and measurable outcomes.

• Proven track record designing and scaling new capabilities or operating models from business case through pilot, adoption, value realization, and transition into core-business ownership.

• Strong commercial and financial acumen, including opportunity sizing, business-case development, investment trade-offs, P&L implications, and performance measurement.

• Experience leading digital, eCommerce, data-enabled, segmentation, de-averaging, or related capability agendas with measurable business impact.

• Proven ability to influence senior Company and bottler stakeholders, lead cross-functional teams without direct authority, and convert strategic debate into clear decisions and action.

• Ability to combine consumer, customer, marketplace, financial, and frontline insights to identify growth opportunities and build practical capabilities.

• Strong change leadership, adoption, and value-realization discipline, with the judgment to scale, redesign, transfer, or stop initiatives based on evidence.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.