Vice President, Digital Engagement

Our team members are the heart of what makes us better.

At Hackensack Meridian Health we help our patients live better, healthier lives — and we help one another to succeed. With a culture rooted in connection and collaboration, our employees are team members. Here, competitive benefits are just the beginning. It’s also about how we support one another and how we show up for our community.

Together, we keep getting better - advancing our mission to transform healthcare and serve as a leader of positive change.

The Vice President, Digital Engagement directs and oversees digital engagement efforts to make it easier for consumers to access and manage care and for clinicians and administrative team members to manage their workflows in delivering care. The VP, Digital Engagement works with digital marketers, clinicians, IT professionals, clinical and administrative operations teams to deliver quality tools to enable access to and management of patient care. The VP, Digital Engagement will have a deep knowledge of access, clinical tools, technology, digital marketing and operational workflows. This position will manage a team of technologists, digital marketers and SEO and usability experts.

Education, Knowledge, Skills and Abilities Required:

• Bachelor's degree in a related field.

• Minimum of 10 years of experience in digital marketing.

• Expertise in web, mobile, mobile app development.

• Leadership experience in IT integration with multiple interfaces including APIs, SDKs.

• Experience managing a team through digital platform transitions, web redesigns, and mobile app launches.

• Experience with multiple content management systems such as Sitecore, WordPress, Headless Content Systems, Google sites.

• Thorough knowledge with search engine analytics such as Google Analytics, Google Analytics 4, Google Data Studio, Generative AI, SMS tech and chatbots.

• Ability to deal well with competing priorities, heavy workloads and a rapidly changing business environment.

• Proven experience in dealing with high-level executives and a demonstrated ability to counsel senior management.

• Track record in building digital footprint and key performance dashboard for major brand.

• Experience with navigating complex organizations.

• Excellent written and verbal communication skills.

• Proficient computer skills including but not limited to Microsoft Office and Google Suite platforms.

Education, Knowledge, Skills and Abilities Preferred:

• Master's degree in a related field.

Licenses and Certifications Preferred:

• Training or certification in leadership management, usability experience, analytics and generative AI.

If you feel that the above description speaks directly to your strengths and capabilities, then please apply today!

187498

Minimum rate of $230,526.40 Annually

HMH is committed to pay equity and transparency for our team members. The posted rate of pay in this job posting is a reasonable good faith estimate of the minimum base pay for this role at the time of posting in accordance with the New Jersey Pay Transparency Act and does not reflect the full value of our market-competitive total rewards package.

The starting rate of pay is provided for informational purposes only and is not a guarantee of a specific offer. Posted hourly rates may be stated as an annual salary in the offer and posted annual salaries may be stated as an hourly rate in the offer, depending on the level and nature of the job duties and credentials of the candidate. The base compensation determined at the time of the offer may be different than the posted rate of pay based on a number of non-discriminatory factors, including but not limited to:

• Labor Market Data: Compensation is benchmarked against market data to ensure competitiveness.

• Experience: Years of relevant work experience.

• Education and Certifications: Level of education attained, including specialized certifications, credentials, completed apprenticeship programs or advanced training.

• Skills: Demonstrated proficiency in relevant skills and competencies.

• Geographic Location: Cost of living and market rates for the specific location.

• Internal Equity: Compensation is determined in a manner consistent with compensation ranges for similar roles within the organization.

• Budget and Grant Funding: Departmental budgets and any grant funding associated with the job position may impact the pay that can be offered.

Some jobs may also be eligible for performance-based incentives, bonuses, or commissions not reflected in the starting rate. Certain positions may also be eligible for shift differentials for work performed on evening, night, or weekend shifts.

In addition to our compensation for full-time and part-time (20+ hours/week) job positions, HMH offers a comprehensive benefits package, including health, dental, vision, paid leave, tuition reimbursement, and retirement benefits.

HACKENSACK MERIDIAN HEALTH (HMH) IS AN EQUAL OPPORTUNITY EMPLOYER

All qualified applicants will receive consideration for employment without regard to age, race, color, creed, religion, sex, sexual orientation, gender identity or expression, pregnancy, breastfeeding, genetic information, refusal to submit to a genetic test or make available to an employer the results of a genetic test, atypical hereditary cellular or blood trait, national origin, nationality, ancestry, disability, marital status, liability for military service, or status as a protected veteran.