Marketing Analytics & Forecasting Consultant

Job Description

• Design and build a predictive marketing pacing and forecasting model using historical marketing, CRM, enrollment, operational, and financial data.
• Model the relationship between marketing investment and expected outcomes, including lead generation, conversion rates, nurturing timelines, cost per lead, ROI, and other performance metrics.
• Aggregate, clean, structure, and integrate complex datasets from multiple systems and the organization's existing data environment.
• Apply forecasting methodologies, econometric modeling, and predictive analytics to identify gaps and optimize marketing investments.
• Develop reporting and visualization capabilities, including Power BI, that allow business leaders to understand forecasted performance and adjust assumptions.
• Partner with Marketing, Finance, and other stakeholders to determine where investments are generating the strongest returns and where adjustments should be made.
• Present the completed model to business leaders and train internal teams on how to interpret and utilize it for ongoing decision-making.

Skills and Requirements

• Proven experience building forecasting, pacing, econometric, or predictive models from the ground up, preferably multiple times.
• Strong background in data science, predictive analytics, statistical forecasting, or marketing analytics.
• Experience connecting and analyzing data across multiple platforms and data sources.
• Strong understanding of ROI, LTV, marketing efficiency, customer acquisition, conversion funnels, and investment optimization.
• Experience with Power BI and large, complex datasets.
• Background in a consumer-driven industry with a measurable acquisition/conversion journey, such as higher education, financial services, banking, retail, healthcare, or other B2C environments.
• Ability to operate as a hands-on builder, while also communicating findings and technical concepts effectively to business stakeholders.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].