sr. marketing specialist, non-acute customer marketing

Sr. Marketing Specialist Job Locations US-MD-Baltimore | US-PA-Philadelphia | US-NJ-Newark | US-VA-Arlington Requisition ID 2026-13438 Category Marketing and Proposal Support Overview Gilbane Building Company is seeking a dynamic and experienced Senior Marketing Specialist to join our Mid-Atlantic Division, based in either Arlington, Baltimore, Philadelphia or Newark. This high-impact role is ideal for a forward-thinking strategic, creative professional who thrives in a collaborative environment to translate business objectives into compelling deliverables for our clients. With significant autonomy, you will lead the development of client-focused proposals, qualifications, and presentations that reflect Gilbane's brand and value proposition. As a key partner to business development, you'll shape campaigns, elevate market visibility, and craft narratives that differentiate Gilbane in a competitive landscape. A consistent and visible presence in either office is essential to build strong team connections, deepen market understanding, and drive initiatives that support local growth and client engagement. Who are we? As a Top-10 ENR Contractor, Gilbane is a family-owned business with 45 offices that has been shaping communities since 1870. Consistently recognized as one of the most reputable construction management firms in the country, Gilbane is committed to delivering projects safely and on-time. You will have the opportunity to build schools, labs, hospitals, corporate offices, sports arenas and more! We are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. Who are you? You are someone who acts inclusively, showing empathy and treating others with respect and dignity in order to uphold Gilbane's core value of Caring and "People First" workplace culture. You seek to listen in order to understand and can convey information clearly. You're a strong problem solver who can identify, prioritize, and implement alternatives for solutions, and you demonstrate adaptability by collaborating with others and supporting team members to achieve excellence. A self-starter who shows passion, commitment, and ownership all while delivering on business outcomes and driving results. You're someone who identifies opportunities for new and improved ways of doing things that result in value-add solutions. Your core values match Gilbane's: Integrity, Caring, Teamwork, Toughmindedness, Dedication to Excellence, Discipline, Loyalty, and Entrepreneurship. What's in it for you? Gilbane offers employees multi-dimensional training opportunities through a number of resources. While managing your responsibilities to projects, you will be able to enroll in trainings through our award-winning Gilbane University to build leadership and technical skills. In addition, you would work with an experienced team which provides you with the opportunity to learn new industry skills every day. You will protect and promote the interests of both Gilbane and the client in all matters as well as demonstrating the personal characteristics of a developing leader. Responsibilities 1. Leads the development and production of client qualifications, proposals, and presentations with a focus on quality, creativity, and meeting client deadlines independently 2. Manages content development and pursuits process directly with the Business Development (BD) team 3. Crafts compelling story content about clients, projects, people, and Gilbane and incorporates these differentiators into deliverables that address the unique client needs 4. Ensures all external content and client deliverables align with Gilbane's brand standards and messaging guidelines 5. Participates in pr sell meetings and strategic brainstorms 6. Leads the development and execution of marketing campaigns, branded content, awards and speaking submissions, and local event support to increase Gilbane's market visibility 7. Leads the development of internal and external communications including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels 8. Oversees the organization and maintenance of digital assets, ensuring efficient categorization and searchability while providing guidance and support to entry-level team members 9. Leads data maintenance for assigned geography to ensure data integrity 10. Conducts research for the different market sectors to understand our clients including who they are, what's top of mind and key trends; analyzes, interprets, and communicates research with BD partners and local leadership as needed 11. Leads close-out process of sales and marketing deliverables 12. Develops a strong knowledge of the AEC industry and Gilbane's capabilities across each sector, locally and nationally 13. Builds and maintains a robust operational network to facilitate storytelling and identify value adds about our projects 14. Visits jobsites regularly to enhance operational partnerships, take photos, and interview project teams for future content opportunities; ensures content is organized and cataloged for future use 15. Collaborates effectively with cross-functional teams to deliver high-quality external content and client deliverables, ensuring clear communication, mutual support, and a cohesive approach to problem-solving 16. Mentors, coaches, and trains less experienced team members 17. Leads multiple deliverables concurrently and has a strong ability to multi-task independently 18. Participates in professional or community organizations and begins to explore opportunities for committee or other leadership opportunities 19. Stays abreast of new marcom trends and tools 20. Supports a positive and inclusive work environment Qualifications EXPERIENCE/EDUCATION 1. Bachelor's degree in Business, Marketing, or a related field 2. 5-7 years relevant experience in the marketing and/or AEC industry 3. Or equivalent combination of education and experience KNOWLEDGE, SKILLS & ABILITIES 1. Advanced knowledge and skills in Adobe Creative Suite (primarily InDesign), Power Point, Unanet (or other CRM database), and Photography 2. Excellent time management, organization, and communication skills 3. Ability to work independently and collaboratively in a team 4. Advanced writing and critical thinking skills 5. Strong knowledge and skills in process management 6. Strong knowledge of Gilbane services and advanced knowledge of construction management and industry awareness as a whole Salary to be determined based on factors such as geographic location, skills, education, and/or experience o