Performance Marketing Associate

Our financial services client is looking for a Performance Marketing Associate to work a 3+ month assignment (40 hrs/week). Candidates must be able to work onsite in NYC 5 days/week. OverviewThis team drives awareness, engagement, and growth by connecting customers to travel products, benefits, and inspiration through a coordinated omni-channel strategy. The team partners cross-functionally across Marketing, Product, Partnerships, Creative, Finance, and Data & Analytics to deliver measurable outcomes-including new customers, transaction volume, and share of wallet-supported by strong governance, compliance, and operational rigor.Role SummaryAs a Senior Associate, Performance Marketing, you will translate business priorities into performance marketing roadmaps and campaigns, optimizing results through data-driven audience strategies, promotions, placements, and experimentation. You will own key workstreams end-to-end-from planning and approvals through measurement and executive reporting.Key Responsibilities * Promotions Strategy: Build and manage the annual promotions roadmap, including business case development, forecasting, and leadership approvals through established governance processes. * Performance Management & Reporting: Manage marketing reporting inputs and leadership updates (campaign recaps, OKR tracking); partner with Finance and Data & Analytics to enhance data storytelling and measurement, including incrementality analysis. * Experimentation: Define and socialize a test-and-learn roadmap; coordinate execution across Data Science, Analytics, Audience, Product, and channel stakeholders; deliver insights and apply learnings to improve performance. * Audience Insights: Lead ad hoc analytics workstreams, translating strategic questions into actionable, executive-ready insights and recommendations. * Owned Channel Activation: Develop marketing plans across owned channels (e.g., email, web placements), incorporating segmentation, testing, and ongoing optimization. * Cross-Functional Initiatives: Support high-priority strategic programs and partnerships across the broader business. * Creative & Brand Governance: Drive alignment on creative and messaging through structured review forums, ensuring adherence to timelines, compliance standards, and quality at launch. Required Qualifications * 5+ years of experience in performance marketing, lifecycle/CRM, growth marketing, or marketing analytics * Proven experience building roadmaps and executing omni-channel marketing initiatives with measurable business outcomes * Strong analytical and storytelling skills, with the ability to translate data into clear actions and executive-level materials * Demonstrated ability to lead cross-functional initiatives, manage timelines, and navigate governance and approval processes Preferred Qualifications * Experience with promotions and offer strategy, experimentation and incrementality testing, and audience segmentation * Familiarity with performance reporting and dashboarding tools * Experience in travel, marketplace platforms, or financial services is a plusIn this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.BenefitsCreative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service. Looking forward to receiving y