Senior Director Marketing Analytics (CPG)

DESCRIPTION

This is a #Hybrid position, working on-site in our Rogers AR office 3 days a week .

You will lead the organization’s analytics strategy across client reporting, retailer insights, business intelligence, measurement, and operational analytics. Partner with executive leadership to translate complex data into actionable insights that drive growth, strengthen client partnerships, improve performance, and inform strategic decisions .

RESPONSIBILITIES

• Lead the Marketing Analytics function , including client reporting, retailer insights, business intelligence, measurement, and operational analytics.

• Develop and execute the analytics strategy and roadmap to support business growth, client retention, and operational performance.

• Partner with executive leadership to deliver data-driven insights and recommendations that influence business strategy .

• Lead advanced analytics across marketing effectiveness, attribution, incrementality, ROI, forecasting, and performance optimization.

• Oversee enterprise reporting, dashboards, BI platforms, data governance, and analytics solutions.

• Leverage retailer, syndicated, CRM, and enterprise data to identify trends, opportunities, and business drivers.

• Translate complex analytics into compelling executive-level presentations and actionable business stories.

• Collaborate across Sales, Finance, Operations, Client Services, and Technology.

• Lead, coach, and develop a high-performing analytics team.

QUALIFICATIONS

• Bachelor’s degree in Analytics, Statistics, Mathematics, Computer Science, Business, Economics, or related field required; Master’s degree preferred.

• 10+ years of progressive experience in analytics , business intelligence, consumer insights, data science, or related fields.

• 5+ years of leadership experience managing and developing analytics teams.

• Experience partnering with executive leadership and influencing strategic business decisions through data.

• CPG , retail, shopper marketing, consumer insights, or agency environments strongly preferred.

• Advanced proficiency in Power BI, SQL, Snowflake, Excel , and business intelligence platforms.

• Knowledge of data warehousing, ETL processes, dashboard development, forecasting, attribution, incrementality measurement, and ROI analysis .

• Experience with syndicated and retailer data , including Nielsen, Circana, and retailer-specific platforms, preferred.

• Strong executive communication , data storytelling, stakeholder management, and strategic leadership skills.

Physical Requirements

• Sit for extended periods (typically 6+ hours per day).

• Use a computer, including keyboard and mouse, for prolonged periods.

• Lift and carry light items (e.g., files, office supplies, laptops, typically 20+ pounds).

• Reach, bend, or stoop occasionally to access files or office materials.

• Maintain focus and attention for long periods of desk-based work.

• Follow clear directions.

• Perform repetitive motions (e.g., typing, clicking) consistently throughout the day.

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ABOUT US

Product Connections is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.

As a full-service marketing agency, we specialize in digital and traditional retail events and demos, experiential marketing, sponsorship activation, and omnichannel shopper marketing. Our mission is to deliver brand solutions that connect products to the right target at the right time, effectively moving consumers down the conversion funnel.

With over 10,000 experts in the field and more than 150 corporate employees, we have a range of talents and experience that redefine what it means to be a marketing agency. We pride ourselves on fostering a supportive, collaborative, and inclusive culture where employees are encouraged to think big, grow their skills, and take their careers to the next level. Join Product Connections and discover a workplace where your ideas matter, your growth is supported, and your impact is felt—let’s build something great together.

Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact [email protected] . Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.

Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.

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Acosta, and its subsidiaries, is an Equal Opportunity Employer

Job Category: Administration

Position Type: Full time

Business Unit: Corporate

Salary Range: $156600.00 - $175000.00

Company: Crossmark Inc.

Req ID: 42998

Employer Description: US_PRDCT_CONNECTN_EMP_DESC